The first half of 2024 saw significant activity in the advertising agency sector, marked by high-profile client reviews and leadership changes.
Notable developments included the ongoing succession challenges at WPP and a strong streak of new-client wins at Publicis. Major brands such as McDonald’s, PayPal, and Poppi were among those reevaluating their agency partnerships.
These reviews reflect the dynamic and competitive nature of the advertising industry, with agencies striving to secure lucrative accounts amid shifting client priorities.