LinkedIn often becomes a place where professionals scroll aimlessly, send generic connection requests, and share uninspired content without results.
However, the platform rewards users who understand its dynamics. Founders and executives typically gain three times more engagement than average users, especially when posting thoughtful, original content.
Lara Acosta, who scaled her online business from zero to seven figures in three years and amassed over 360,000 followers across platforms, shares seven key LinkedIn strategies that drive growth and business transformation.
- Connect Intentionally: Avoid accepting every request. LinkedIn distributes your posts first to your direct connections. Build a network of engaged, relevant contacts by seeking active people in your niche and sending personalized requests referencing something specific about them.
- Create Irresistible Posts: Capture attention within the first three seconds using a concise hook under 10 words. Outline a problem, agitate it, and provide a clear, actionable solution. Write each line so it stands alone and contributes to a natural flow. Use images to reinforce messages.
- Comment to Increase Visibility: Posting infrequently limits reach. Quality comments on posts by users with larger audiences can be seen many times more. Maintain a consistent commenting schedule, add value, share experiences, and ask insightful questions.
- Engage in DM Conversations, Not Pitches: Stand out by being authentic. Start with light, relatable comments referencing mutual experiences before discussing business. This method builds rapport and opens genuine dialogue.
- Choose Photos Carefully: A professional and approachable photo can build credibility quickly. Your profile picture and post images shape how others perceive your brand. Ensure your visual presentation aligns with the image you want to project.
- Use Comments for Calls to Action: Avoid cluttering posts with sales pitches. Instead, place calls to action in the comments to drive traffic to offers or events. This approach helped Acosta generate $10,000 without direct promotional posts.
- Post Live to Maximize Engagement: Scheduling tools can reduce reach. Engage with the community by commenting 30 minutes before posting and respond promptly to comments afterward. This active involvement within the first hour boosts post performance significantly.
With millions of small businesses and solopreneurs on LinkedIn, these strategies offer a competitive edge. Focus on consistency and providing genuine value to build a presence that attracts opportunities.
Start by applying one of these laws this week and add more over time to grow your brand and business effectively.