Liquid Death Boosts Sales Using Ibotta’s Promotion Optimization Tool
Nov 7, 2025

Liquid Death Boosts Sales Using Ibotta’s Promotion Optimization Tool

Consumer packaged goods (CPG) marketers often struggle to measure the return on investment (ROI) for…

Four Systems to Sustain Founder-Led Thought Leadership Without Burnout
Nov 7, 2025

Four Systems to Sustain Founder-Led Thought Leadership Without Burnout

Founders often struggle to maintain consistent content creation without sacrificing time for building, hiring, or…

Why Your First AdCP Project Is Likely to Fail
Nov 7, 2025

Why Your First AdCP Project Is Likely to Fail

Ad Context Protocol (AdCP) is often touted as a simple solution for ad tech integration….

Heineken Activates Group Chats to Encourage In-Person Socializing
Nov 7, 2025

Heineken Activates Group Chats to Encourage In-Person Socializing

Heineken has launched a new initiative called “Group Chat Bar” as part of its ongoing…

Amazon Eyes Q4 Growth with Aggressive DSP Expansion and Partnerships
Nov 7, 2025

Amazon Eyes Q4 Growth with Aggressive DSP Expansion and Partnerships

Amazon is intensifying efforts to position its demand-side platform (DSP) as a major player for…

How Liquid Death Boosted Sales Using Ibotta’s LiveLift Promotion Tool
Nov 7, 2025

How Liquid Death Boosted Sales Using Ibotta’s LiveLift Promotion Tool

Consumer packaged goods (CPG) marketers often struggle to accurately measure the return on investment (ROI)…

4 Systems Founders Can Use to Sustain Thought Leadership Without Burning Out
Nov 7, 2025

4 Systems Founders Can Use to Sustain Thought Leadership Without Burning Out

Consistent content creation is crucial for founders to build trust and drive engagement, but it…

Why Your First AdCP Project Is Likely to Fail
Nov 7, 2025

Why Your First AdCP Project Is Likely to Fail

Ad Context Protocol (AdCP) is often portrayed as a simple solution, but most initial projects…

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