At Cannes Lions 2025, Adobe (Nasdaq: ADBE) unveiled a new suite of innovations that integrate creativity, marketing, and artificial intelligence to enhance Customer Experience Orchestration (CXO). This approach advances beyond traditional Customer Experience Management by enabling personalized, seamless experiences across multiple channels using generative and agentic AI technologies.
As the advertising and marketing sectors gather in Cannes, Adobe emphasized creativity as a key factor for achieving relevance in today’s competitive landscape. The company’s AI platform supports both creatives and marketers in producing and delivering real-time, personalized interactions to millions of customers efficiently.
“Delivering one-to-one personalization at scale demands a powerful fusion of creativity, marketing and AI,” said Anil Chakravarthy, president of Adobe’s Digital Experience Business. “Our AI innovations empower teams to craft impactful, relevant customer experiences and seize significant business opportunities.”
Adobe’s agentic AI automates routine content tasks, enabling marketers to focus on strategy and creative development, thus scaling personalization efforts.
Major companies and agencies including The Coca-Cola Company, Dentsu, The Estée Lauder Companies, and Publicis Groupe are utilizing Adobe AI solutions to accelerate content delivery and enhance customer engagement. These advancements have yielded improvements in engagement and conversion metrics, driving measurable business results.