Artificial intelligence is reshaping how brands interact with consumers, moving beyond basic support to personalized, context-aware engagement. Indian companies are leading this shift with innovative AI applications that enhance customer experience and boost business results.
HDFC Bank’s AI chatbot, EVA, handles over 2.7 million queries annually, providing 24/7 assistance that lowers service costs and reduces wait times. This represents effective use of reactive AI in customer support.
Myntra’s “My Stylist” uses predictive algorithms to recommend outfits based on user preferences, body type, and current trends. This personalization has increased cross-sales by 20% and improved customer retention.
BigBasket analyzes purchase patterns to remind customers when to restock essentials like milk and rice, resulting in a 25% rise in repeat orders.
Zomato demonstrates empathetic AI by sending context-aware suggestions, such as recommending hot momos on a rainy evening in Delhi. These targeted prompts create a human-like connection, blending behavioral data with real-time conditions to enhance user comfort.