Apple is set to launch the iPhone 17 series in fall 2025, coinciding with the release of iOS 26. While the exact launch date has not been announced, industry patterns and current events help narrow the timeframe.
Apple’s annual keynote, which usually features the new iPhone and occasionally other products, typically occurs in the first half of September, on a Tuesday or Wednesday, and avoids September 11.
Potential keynote dates include:
- Tuesday, Sept. 2 or Wednesday, Sept. 3
- Tuesday, Sept. 9 or Wednesday, Sept. 10
- Tuesday, Sept. 16 or Wednesday, Sept. 17
The first pair is unlikely due to the IFA consumer electronics show in Berlin running Sept. 5–9 and Labor Day occurring on Sept. 1. The last pair seems late, although production delays could push the event to that week. The most probable dates are Tuesday, Sept. 9 or Wednesday, Sept. 10.
Apple’s previous iPhone 16 keynote was on Monday, Sept. 9, 2024, making Tuesday, Sept. 9, 2025 a strong candidate for the next announcement.
Pre-orders usually open on the Friday following the keynote, likely Sept. 12, with availability starting the next Friday, Sept. 19. If the keynote shifts to the week of Sept. 17, the release would then fall on Sept. 26.
Industry experts such as Alex Lee of The Independent support this timeline, noting Apple’s consistent pattern of announcing new iPhones in the second week of September, followed by pre-orders and then the release the week after.