Articles
Adobe Increases Cannes Lions Investment to Engage AI-First Creators
Adobe has doubled its spending for its Cannes Lions presence in 2024 compared to last...
Pinterest Partners With Instacart to Enhance Ad Targeting and Enable Shoppable Ads
Pinterest and grocery delivery service Instacart have formed a partnership to improve ad targeting for...
How Synthetic Customers Enhance Product Development and Market Testing
In industries dominated by a few key products, the success of new launches is critical....
Vice Media Appoints Adam Stotsky as CEO to Lead Studio-Focused Turnaround
Vice Media has named Adam Stotsky, a veteran NBCUniversal marketing executive, as its new CEO....
FIFA Invests Over $50 Million in Marketing to Boost Club World Cup Attendance
FIFA has spent more than $50 million on marketing to promote this summer’s Club World...
Apple’s Tor Myhren: AI Won’t Save Advertising, Human Creativity Remains Key
At the Cannes Lions Festival, Apple marketing executive Tor Myhren emphasized the enduring importance of...
Tabcorp Fined $4 Million for Illegal Spam Marketing to VIP Customers
Australia’s largest betting company, Tabcorp, has been fined over $4 million for violating spam laws...
Denmark Fines Tesla for Misleading Advertising in 2019
Denmark’s consumer ombudsman has fined Tesla’s Danish subsidiary 190,000 kroner for misleading marketing related to...
Curaleaf Names Rahul Pinto President and Strengthens Marketing Leadership
Curaleaf Holdings, Inc., a global cannabis provider, has appointed Rahul Pinto as its new President....
10 Major Challenges CMOs Must Tackle in 2025 and Beyond
Chief Marketing Officers (CMOs) face a rapidly evolving landscape marked by economic pressures, emerging technologies,...
Open Letter to Cannes Lions: Elevate the Brand Experience & Activation Category
Marketers behind unforgettable moments at Cannes—from beaches and clubs to rooftops and water—are calling on...
CMOs Seek Practical AI Insights and Purpose-Driven Creativity at Cannes 2025
As the 2025 Cannes Lions Festival of Creativity approaches, marketing leaders emphasize the need for...