Articles

Bayer’s Path to In-House Programmatic Drives Digital Sales Growth
Oct 7, 2025

Bayer’s Path to In-House Programmatic Drives Digital Sales Growth

Bayer’s senior director of digital media, Glenniss Richards, described the company’s move to bring media...

Top Marketing Conferences to Watch in 2026
Oct 7, 2025

Top Marketing Conferences to Watch in 2026

The marketing industry continues to evolve rapidly, pushing executives to stay updated on the latest...

Target Launches Extensive Retail and Ad Campaign for ‘Stranger Things’ Final Season
Oct 7, 2025

Target Launches Extensive Retail and Ad Campaign for ‘Stranger Things’ Final Season

Target is immersing shoppers in the world of “Stranger Things” through in-store activations and a...

GA4 Five Years On: Assessing the Evolution of Marketing Analytics
Oct 7, 2025

GA4 Five Years On: Assessing the Evolution of Marketing Analytics

Five years after its launch in October 2020 and more than a year since Universal...

CTV Advertising Faces Growing Demand for Transparency and Direct Supply
Oct 7, 2025

CTV Advertising Faces Growing Demand for Transparency and Direct Supply

Connected TV (CTV) advertising is entering a phase of heightened scrutiny, as buyers increasingly question...

Five Key Drivers to Capture and Retain Audience Attention in Branding
Oct 7, 2025

Five Key Drivers to Capture and Retain Audience Attention in Branding

Traditional volume-based marketing tactics, such as flooding audiences with ads and emails, no longer capture...

Google Updates Meridian to Enhance Marketing Budget Optimization
Oct 7, 2025

Google Updates Meridian to Enhance Marketing Budget Optimization

Google has introduced new features to Meridian, its open-source Marketing Mix Model (MMM), aimed at...

Despite Record Spending, Advertising’s Impact Is Declining
Oct 7, 2025

Despite Record Spending, Advertising’s Impact Is Declining

Global advertising expenditure continues to rise, yet its effectiveness is waning. Forecasts predict ad spend...

To Set Your Brand Apart, Focus on Creating Shareable Moments of Joy
Oct 7, 2025

To Set Your Brand Apart, Focus on Creating Shareable Moments of Joy

Business leaders constantly seek ways to make a lasting impact by analyzing consumer sentiment, tracking...

OpenAI Embraces Traditional TV Ads to Boost ChatGPT Brand Amid AI Market Confusion
Oct 7, 2025

OpenAI Embraces Traditional TV Ads to Boost ChatGPT Brand Amid AI Market Confusion

OpenAI has launched a major brand campaign for ChatGPT using traditional television and outdoor advertising,...

7 Effective Ways to Start Your LinkedIn About Section
Sep 7, 2025

7 Effective Ways to Start Your LinkedIn About Section

Your LinkedIn About section is often the most-read part of your profile, shaping first impressions...

DSW Unveils ‘Let Us Surprise You’ Brand Platform to Highlight In-Store Shopping Experience
Sep 7, 2025

DSW Unveils ‘Let Us Surprise You’ Brand Platform to Highlight In-Store Shopping Experience

Designer Shoe Warehouse (DSW) launched a new brand positioning called “Let Us Surprise You” on...