Bayer’s senior director of digital media, Glenniss Richards, described the company’s move to bring media...
The marketing industry continues to evolve rapidly, pushing executives to stay updated on the latest...
Target is immersing shoppers in the world of “Stranger Things” through in-store activations and a...
Five years after its launch in October 2020 and more than a year since Universal...
Connected TV (CTV) advertising is entering a phase of heightened scrutiny, as buyers increasingly question...
Traditional volume-based marketing tactics, such as flooding audiences with ads and emails, no longer capture...
Google has introduced new features to Meridian, its open-source Marketing Mix Model (MMM), aimed at...
Global advertising expenditure continues to rise, yet its effectiveness is waning. Forecasts predict ad spend...
Business leaders constantly seek ways to make a lasting impact by analyzing consumer sentiment, tracking...
OpenAI has launched a major brand campaign for ChatGPT using traditional television and outdoor advertising,...
Your LinkedIn About section is often the most-read part of your profile, shaping first impressions...
Designer Shoe Warehouse (DSW) launched a new brand positioning called “Let Us Surprise You” on...