Articles
Zeta Global CEO Discusses Agentic AI’s Role in Transforming Marketing
David A. Steinberg, co-founder and CEO of Zeta Global, highlights how agentic AI is reshaping...
Navigating Paid Media Reporting and Attribution in Ecommerce
Global advertising spending has surpassed $1 trillion, with digital channels like search and social media...
Tracksuit’s $25 Million Raise Highlights Shift to Data-Driven Brand Growth
Brand-led growth is becoming the key competitive advantage in the 2020s, eclipsing the product-led strategies...
Qantas to Shut Jetstar Asia Amid Rising Costs and Intense Competition
The Qantas Group announced it will cease operations of its Singapore-based low-cost carrier Jetstar Asia...
Mars Shifts $1.7 Billion Media Account from WPP to Publicis
Mars, one of the largest consumer packaged goods companies, is transferring its $1.7 billion media...
WPP Media Criticizes Publicis Groupe’s Epsilon SSP for Inventory Quality
WPP Media has released a report sharply criticizing the quality of desktop and mobile ad...
WPP Criticizes Publicis-Owned Epsilon SSP Over Inventory Quality
WPP Media has publicly challenged the quality of desktop and mobile inventory offered by Epsilon...
PR Teams Adapt as Focus Shifts from SEO to AEO
WPP Media has released a report criticizing the quality of desktop and mobile ad inventory...
Google’s AI Evolution Poised to Transform Travel Marketing
Google has long played a vital role in the travel marketing ecosystem. As it pivots...
The Rise of Longevity: How Forever Living Became a Luxury Consumer Market
The idea of living forever has evolved into a major wellness and marketing trend in...
AI Revolution Prompts Industry Shakeup and Job Concerns in Advertising
Artificial intelligence is rapidly transforming the advertising industry, with agencies using AI to create campaigns...