Articles
Are Opt-Out Emails for Father’s Day Genuine Compassion or Marketing Strategy?
Some companies now offer customers the option to opt out of emails related to sensitive...
PayPal Leverages Venmo Transactions to Enhance Its Advertising Business
Retail media networks are experiencing rapid growth, attracting significant interest from financial institutions such as...
Media Buyers Seek Greater Transparency and Flexibility in DSP Partnerships
Media buyers are reconsidering their demand-side platform (DSP) partnerships amid ongoing changes in the ad...
The Drum Awards for Marketing Americas 2025 Winners Announced
The Drum Awards for Marketing Americas 2025 have revealed their winners, with the Grand Prix...
PayPal Leverages Venmo Transactions to Boost Its Advertising Business
Retail media networks are experiencing rapid growth, attracting interest from financial institutions like Chase and...
Media Buyers Seek Transparency in DSP Partnerships Amid Market Shifts
Media buyers are increasingly reviewing their demand-side platform (DSP) partnerships, aiming to allocate budgets to...
The Drum Awards for Marketing Americas 2025 Winners Announced
The Drum Awards for Marketing Americas 2025 revealed its winners, with the Grand Prix and...
Pinterest Partners with LTK to Broaden Product Listings
Pinterest announced a partnership with affiliate shopping platform LTK to automatically cross-post top-performing LTK image...
Chicago Launches New Marketing Campaign with Slogan ‘Never Done. Never Outdone.’
Chicago’s tourism agency has unveiled a new $4 million advertising campaign featuring the slogan “Never...
Former IPG Executives Launch All&, a Comprehensive Marketing Agency
Two former Interpublic Group (IPG) executives, Jennifer Breithaupt and Suzanne Powers, have launched a new...
Canva Expands Cannes Presence with Major Beach Activation Targeting Marketers
Canva is significantly increasing its presence at the Cannes Lions festival by launching its first...
Former IPG Executives Launch All&, a Full-Service Marketing Agency
Two former Interpublic Group executives have joined forces to create All&, an ad agency that...