Articles
Tracksuit’s $25 Million Funding Highlights the Rise of Brand-Led Growth
Brand-led growth is emerging as the key competitive advantage in the 2020s, replacing the product-led...
Click Rain Inc. Partner James Krueger Champions Balance, Humor, and Community
James Krueger, partner and chief marketing officer at Sioux Falls-based Click Rain Inc., leads with...
Grey Goose Launches European-Inspired Campaign Featuring Zoe Saldaña to Combat Burnout
Grey Goose Vodka, a Bacardi Limited brand, will launch a global campaign starring actress Zoe...
Zeta Global CEO Discusses Agentic AI’s Role in Transforming Marketing
David A. Steinberg, co-founder and CEO of Zeta Global, highlights how agentic AI is reshaping...
Navigating Paid Media Reporting and Attribution in Ecommerce
Global advertising spending has surpassed $1 trillion, with digital channels like search and social media...
Tracksuit’s $25 Million Raise Highlights Shift to Data-Driven Brand Growth
Brand-led growth is becoming the key competitive advantage in the 2020s, eclipsing the product-led strategies...
Qantas to Shut Jetstar Asia Amid Rising Costs and Intense Competition
The Qantas Group announced it will cease operations of its Singapore-based low-cost carrier Jetstar Asia...
Mars Shifts $1.7 Billion Media Account from WPP to Publicis
Mars, one of the largest consumer packaged goods companies, is transferring its $1.7 billion media...
WPP Media Criticizes Publicis Groupe’s Epsilon SSP for Inventory Quality
WPP Media has released a report sharply criticizing the quality of desktop and mobile ad...
WPP Criticizes Publicis-Owned Epsilon SSP Over Inventory Quality
WPP Media has publicly challenged the quality of desktop and mobile inventory offered by Epsilon...
PR Teams Adapt as Focus Shifts from SEO to AEO
WPP Media has released a report criticizing the quality of desktop and mobile ad inventory...
Google’s AI Evolution Poised to Transform Travel Marketing
Google has long played a vital role in the travel marketing ecosystem. As it pivots...