Articles
Zeta Global CEO Explores Agentic AI’s Role in Personalized Marketing
David A. Steinberg, co-founder and CEO of Zeta Global, discusses how his company uses agentic...
Paid Media Reporting for Ecommerce: Mastering Attribution Across Channels
Global advertising spending has exceeded $1 trillion for the first time, with digital channels—primarily search...
Kalshi Airs $2,000 Fully AI-Generated Ad During NBA Finals
During the NBA Finals, betting platform Kalshi aired a $2,000 commercial created entirely by AI,...
Tracksuit’s $25 Million Funding Highlights the Rise of Brand-Led Growth
Brand-led growth is emerging as the key competitive advantage in the 2020s, replacing the product-led...
Click Rain Inc. Partner James Krueger Champions Balance, Humor, and Community
James Krueger, partner and chief marketing officer at Sioux Falls-based Click Rain Inc., leads with...
Grey Goose Launches European-Inspired Campaign Featuring Zoe Saldaña to Combat Burnout
Grey Goose Vodka, a Bacardi Limited brand, will launch a global campaign starring actress Zoe...
Zeta Global CEO Discusses Agentic AI’s Role in Transforming Marketing
David A. Steinberg, co-founder and CEO of Zeta Global, highlights how agentic AI is reshaping...
Navigating Paid Media Reporting and Attribution in Ecommerce
Global advertising spending has surpassed $1 trillion, with digital channels like search and social media...
Tracksuit’s $25 Million Raise Highlights Shift to Data-Driven Brand Growth
Brand-led growth is becoming the key competitive advantage in the 2020s, eclipsing the product-led strategies...
Qantas to Shut Jetstar Asia Amid Rising Costs and Intense Competition
The Qantas Group announced it will cease operations of its Singapore-based low-cost carrier Jetstar Asia...
Mars Shifts $1.7 Billion Media Account from WPP to Publicis
Mars, one of the largest consumer packaged goods companies, is transferring its $1.7 billion media...
WPP Media Criticizes Publicis Groupe’s Epsilon SSP for Inventory Quality
WPP Media has released a report sharply criticizing the quality of desktop and mobile ad...