Articles
WPP Criticizes Publicis-Owned Epsilon SSP Over Inventory Quality
WPP Media has publicly challenged the quality of desktop and mobile inventory offered by Epsilon...
PR Teams Adapt as Focus Shifts from SEO to AEO
WPP Media has released a report criticizing the quality of desktop and mobile ad inventory...
Google’s AI Evolution Poised to Transform Travel Marketing
Google has long played a vital role in the travel marketing ecosystem. As it pivots...
The Rise of Longevity: How Forever Living Became a Luxury Consumer Market
The idea of living forever has evolved into a major wellness and marketing trend in...
AI Revolution Prompts Industry Shakeup and Job Concerns in Advertising
Artificial intelligence is rapidly transforming the advertising industry, with agencies using AI to create campaigns...