Articles
Should Your Brand Hire a Chief AI Officer?
Harvey emphasizes that the role of Chief Technology Officer (CTO) remains vital for building a...
DSW Unveils ‘Let Us Surprise You’ Platform to Highlight Joy of In-Store Shopping
Designer Shoe Warehouse (DSW) launched a new brand positioning, “Let Us Surprise You,” focusing on...
Should Your Brand Hire a Chief AI Officer?
Harvey emphasizes the ongoing importance of the CTO role, stating it remains essential alongside any...
Aldi’s Knock-Off Guinness Challenges Brand Loyalty Despite Marketing Power
Aldi’s private-label stout, Mulligans, has reportedly garnered positive taste reviews, with some claiming it surpasses...
Specialized CRM Platform Enables Restaurants to Harness Customer Insights
Restaurants often struggle to personalize customer experiences due to fragmented data. After over a decade...
Fortnite Advertisers Divided Over Custom Maps Versus Integrations
Advertising activity within Fortnite has surged, with brand activations rising 99% from 136 in 2023...
Transaction ID Sparks Industry Debate Over Programmatic Advertising Transparency
The role of Transaction ID (TID) in programmatic advertising has sparked intense debate among buyers,...
Google Ad Manager Moves to Direct Buyer Access; Perplexity’s Advertising Head Departs
Google has been advancing efforts to make Google Ad Manager (GAM) more autonomous. According to...
Harry Styles’ Sexual Wellness Brand Shows Promise but Faces Pricing Challenges
Strong brand equity offers many benefits, including growth, price resilience, and customer loyalty. Yet, one...
Influencer Marketing Faces Measurement Challenges on Path to Becoming a True Media Channel
The creator economy is evolving into a media channel with growing ad budgets and marketing...
2025 Media Plan of the Year Awards Highlight Innovative Campaigns and Strategies
The 2025 Media Plan of the Year awards honor media agencies and brand planners who...
Columbia Sportswear Launches Bold ‘Engineered for Whatever’ Campaign Embracing Nature’s Unpredictability
Columbia Sportswear has unveiled Engineered for Whatever, a new campaign that breaks from traditional outdoor...