Articles
Why Your First Ad Context Protocol Project Is Likely to Fail
The Ad Context Protocol (AdCP) is often touted as a simple solution for ad tech...
Heineken Activates Group Chats to Encourage Real-World Connections
Heineken is transforming digital group chats into in-person gatherings through its “#SocialOffSocials” campaign, featuring New...
Amazon Eyes Q4 Growth by Expanding Its DSP Beyond Its Own Inventory
Amazon is intensifying its push to position its demand-side platform (DSP) as a key tool...
Bayer’s Path to In-House Programmatic Drives Digital Sales Growth
Bayer’s senior director of digital media, Glenniss Richards, described the company’s move to bring media...
Top Marketing Conferences to Watch in 2026
The marketing industry continues to evolve rapidly, pushing executives to stay updated on the latest...
Target Launches Extensive Retail and Ad Campaign for ‘Stranger Things’ Final Season
Target is immersing shoppers in the world of “Stranger Things” through in-store activations and a...
GA4 Five Years On: Assessing the Evolution of Marketing Analytics
Five years after its launch in October 2020 and more than a year since Universal...
CTV Advertising Faces Growing Demand for Transparency and Direct Supply
Connected TV (CTV) advertising is entering a phase of heightened scrutiny, as buyers increasingly question...
Five Key Drivers to Capture and Retain Audience Attention in Branding
Traditional volume-based marketing tactics, such as flooding audiences with ads and emails, no longer capture...
Google Updates Meridian to Enhance Marketing Budget Optimization
Google has introduced new features to Meridian, its open-source Marketing Mix Model (MMM), aimed at...
Despite Record Spending, Advertising’s Impact Is Declining
Global advertising expenditure continues to rise, yet its effectiveness is waning. Forecasts predict ad spend...
To Set Your Brand Apart, Focus on Creating Shareable Moments of Joy
Business leaders constantly seek ways to make a lasting impact by analyzing consumer sentiment, tracking...