Articles

Brands Leverage Labubu Dolls to Spark Viral Social Media Buzz
Jul 7, 2025

Brands Leverage Labubu Dolls to Spark Viral Social Media Buzz

Several brands are capitalizing on the viral popularity of Labubu dolls to engage consumers on...

IAS and DoubleVerify Launch Attention Measurement for Snapchat Ads
Jul 7, 2025

IAS and DoubleVerify Launch Attention Measurement for Snapchat Ads

Integral Ad Science (IAS) and DoubleVerify have introduced new attention measurement tools for Snapchat ads,...

Reddit Introduces Automated Ad Optimization Tips in Ad Manager
Jul 3, 2025

Reddit Introduces Automated Ad Optimization Tips in Ad Manager

Reddit has launched new automated ad optimization tips within its Ad Manager to help advertisers...

WhatsApp Introduces Centralized Campaigns and AI Support for Businesses
Jul 3, 2025

WhatsApp Introduces Centralized Campaigns and AI Support for Businesses

At the global Conversations conference in Miami, WhatsApp announced new features aimed at enhancing its...

Coca-Cola Launches Personalized ‘Star Wars’ Campaign with Disney Collaboration
Jul 3, 2025

Coca-Cola Launches Personalized ‘Star Wars’ Campaign with Disney Collaboration

Coca-Cola is expanding its partnership with Disney through a new “Star Wars”-themed campaign featuring ads,...

GTA 6 Job Listings Reveal Plans for Major Global Marketing Campaign Ahead of May 2026 Release
Jul 3, 2025

GTA 6 Job Listings Reveal Plans for Major Global Marketing Campaign Ahead of May 2026 Release

Rockstar Games is showing confidence in the May 26, 2026, release date for Grand Theft...

Reddit Introduces Automated Ad Optimization Tips in Ad Manager
Jul 3, 2025

Reddit Introduces Automated Ad Optimization Tips in Ad Manager

Reddit has launched new automated ad optimization recommendations within its Ad Manager to help advertisers...

WhatsApp Introduces Centralized Campaigns, AI Support, and Enhanced Calling for Businesses
Jul 3, 2025

WhatsApp Introduces Centralized Campaigns, AI Support, and Enhanced Calling for Businesses

At its global Conversations conference in Miami, WhatsApp announced new features aimed at enhancing its...

Coca-Cola Launches Personalized ‘Star Wars’ Campaign with Disney Collaboration
Jul 3, 2025

Coca-Cola Launches Personalized ‘Star Wars’ Campaign with Disney Collaboration

Coca-Cola is expanding its partnership with Disney through a new campaign inspired by the “Star...

GTA 6 Job Listings Indicate Strong Confidence in May 2026 Release with Global Marketing Push
Jul 3, 2025

GTA 6 Job Listings Indicate Strong Confidence in May 2026 Release with Global Marketing Push

Rockstar Games is showing strong confidence in the May 26, 2026 release date for Grand...

Ad-Supported Streaming Faces Challenges Engaging Gen Z Audiences
Jul 3, 2025

Ad-Supported Streaming Faces Challenges Engaging Gen Z Audiences

Pay TV continues to decline, but for Generation Z, ad-supported streaming is not the preferred...

Cannes Lions Revokes Awards Over AI Use, Introduces New Safeguards
Jul 3, 2025

Cannes Lions Revokes Awards Over AI Use, Introduces New Safeguards

Cannes Lions has revoked the Creative Data Lions Grand Prix awarded to DM9’s campaign “Efficient...