Articles
Peloton Appoints Megan Imbres as Chief Marketing Officer Amid Strategic Shift
Peloton Interactive has appointed Megan Imbres as its chief marketing officer, effective July 7, marking...
AI Transforming Brand-Consumer Engagement Through Personalization
Artificial intelligence is reshaping how brands interact with consumers, moving beyond basic support to personalized,...
Oura’s New Campaign Embraces Aging with Bold Message
Health tech company Oura has launched a brand campaign called “Give Us the Finger” that...
British TV Host Criticizes Sydney Sweeney’s Bathwater Soap as ‘Silly Marketing Nonsense’
British TV presenter Lorraine Kelly expressed skepticism over actress Sydney Sweeney’s marketing stunt of selling...
Top 10 Spirits Brands Excelling on Social Media in 2025
The social media landscape for spirits brands has evolved significantly, with many exiting X (formerly...
Mars Selects Publicis After Extensive Agency Review
Mars has chosen Publicis as its new agency partner following a comprehensive review process. Gülen...
Media Buyers Scrutinize DSP Partnerships Amid Shifts in Ad Tech Landscape
Media buyers are reevaluating demand-side platform (DSP) partnerships as the ad tech ecosystem undergoes significant...
PayPal Leverages Venmo Transactions to Boost Its Advertising Business
Retail media networks are gaining significant traction, attracting interest from financial institutions like Chase and...
Media Buyers Reevaluating DSP Partnerships Amid Ad Tech Shifts
Media buyers are reconsidering their demand-side platform (DSP) partnerships amid ongoing changes in ad tech....
Winners of The Drum Awards for Marketing Americas 2025 Announced
The Drum Awards for Marketing Americas 2025 revealed its winners, with the Grand Prix and...
Father’s Day Grief Sparks Debate Over Opt-Out Marketing Emails
In recent years, some companies have introduced the option to opt out of marketing emails...
PayPal Leverages Venmo Transactions to Expand Advertising Business
Retail media networks are gaining traction, attracting financial institutions like Chase and Revolut. PayPal, active...