Articles
Google Updates Meridian to Enhance Marketing Budget Optimization
Google has introduced new features to Meridian, its open-source Marketing Mix Model (MMM), aimed at...
Despite Record Spending, Advertising’s Impact Is Declining
Global advertising expenditure continues to rise, yet its effectiveness is waning. Forecasts predict ad spend...
To Set Your Brand Apart, Focus on Creating Shareable Moments of Joy
Business leaders constantly seek ways to make a lasting impact by analyzing consumer sentiment, tracking...
OpenAI Embraces Traditional TV Ads to Boost ChatGPT Brand Amid AI Market Confusion
OpenAI has launched a major brand campaign for ChatGPT using traditional television and outdoor advertising,...
7 Effective Ways to Start Your LinkedIn About Section
Your LinkedIn About section is often the most-read part of your profile, shaping first impressions...
DSW Unveils ‘Let Us Surprise You’ Brand Platform to Highlight In-Store Shopping Experience
Designer Shoe Warehouse (DSW) launched a new brand positioning called “Let Us Surprise You” on...
Should Your Brand Hire a Chief AI Officer?
Harvey emphasizes that the role of Chief Technology Officer (CTO) remains vital for building a...
DSW Unveils ‘Let Us Surprise You’ Platform to Highlight Joy of In-Store Shopping
Designer Shoe Warehouse (DSW) launched a new brand positioning, “Let Us Surprise You,” focusing on...
Should Your Brand Hire a Chief AI Officer?
Harvey emphasizes the ongoing importance of the CTO role, stating it remains essential alongside any...
Aldi’s Knock-Off Guinness Challenges Brand Loyalty Despite Marketing Power
Aldi’s private-label stout, Mulligans, has reportedly garnered positive taste reviews, with some claiming it surpasses...
Specialized CRM Platform Enables Restaurants to Harness Customer Insights
Restaurants often struggle to personalize customer experiences due to fragmented data. After over a decade...
Fortnite Advertisers Divided Over Custom Maps Versus Integrations
Advertising activity within Fortnite has surged, with brand activations rising 99% from 136 in 2023...