Articles
How Millennials Engage with Social Media and What Brands Need to Know
Millennials, born between 1981 and 1996, played a pioneering role in shaping social media culture....
Reddit Introduces Automated Ad Optimization Tips in Ad Manager
Reddit has launched new automated ad recommendations within its Ad Manager platform to help advertisers...
Poppi CMO Andy Judd Steps Down Following PepsiCo Acquisition
Andy Judd has resigned as chief marketing officer of Poppi, the brand confirmed to ADWEEK....
WhatsApp Introduces Centralized Marketing, AI Support, and Voice Features for Businesses
At the global Conversations conference in Miami, WhatsApp announced new features designed to enhance business...
How Millennials Engage with Social Media in 2025
Millennials, born between 1981 and 1996, are regaining attention for their pivotal role in shaping...
Video Game Industry Receives Less Than 5% of Global Ad Spend Despite Growing Audience
Although more than 3.4 billion people worldwide play video games, less than 5% of global...
Marketers, Not Digital Media, Are Undermining Creativity and Effectiveness
At a recent marketing effectiveness conference, two distinct groups revealed a growing divide in the...
How Alicia Yoon Introduced Korean Skincare to the U.S. Through Influencer Education
Alicia Yoon founded Peach & Lily in 2012 to introduce Korean skincare to U.S. consumers...
Ad Agency Employees Face Low Morale and Job Insecurity Amid Industry Changes
Morale is declining and job security is a growing concern among employees at major holding...
Brands Leverage Labubu Dolls to Spark Viral Social Media Buzz
Several brands are capitalizing on the viral popularity of Labubu dolls to engage consumers on...
IAS and DoubleVerify Launch Attention Measurement for Snapchat Ads
Integral Ad Science (IAS) and DoubleVerify have introduced new attention measurement tools for Snapchat ads,...
Reddit Introduces Automated Ad Optimization Tips in Ad Manager
Reddit has launched new automated ad optimization tips within its Ad Manager to help advertisers...