Articles
Transaction ID Sparks Industry Debate Over Programmatic Advertising Transparency
The role of Transaction ID (TID) in programmatic advertising has sparked intense debate among buyers,...
Google Ad Manager Moves to Direct Buyer Access; Perplexity’s Advertising Head Departs
Google has been advancing efforts to make Google Ad Manager (GAM) more autonomous. According to...
Harry Styles’ Sexual Wellness Brand Shows Promise but Faces Pricing Challenges
Strong brand equity offers many benefits, including growth, price resilience, and customer loyalty. Yet, one...
Influencer Marketing Faces Measurement Challenges on Path to Becoming a True Media Channel
The creator economy is evolving into a media channel with growing ad budgets and marketing...
2025 Media Plan of the Year Awards Highlight Innovative Campaigns and Strategies
The 2025 Media Plan of the Year awards honor media agencies and brand planners who...
Columbia Sportswear Launches Bold ‘Engineered for Whatever’ Campaign Embracing Nature’s Unpredictability
Columbia Sportswear has unveiled Engineered for Whatever, a new campaign that breaks from traditional outdoor...
12 Key Agency Reviews from McDonald’s to PayPal in 2024
The first half of 2024 saw significant activity in the advertising agency sector, marked by...
Five Essential Facts About AI Browsers for Brands
Artificial intelligence (AI) browsers are rapidly evolving, offering brands new opportunities and challenges. Here are...
Inside Merit Beauty’s Deliberate and Distinctive Marketing Strategy
Merit Beauty adopts a cautious and thoughtful marketing approach, emphasizing creativity beyond algorithm-driven trends. Founder...
Singapore Tourism Board Appoints Ebiquity to Enhance Global Agency Management
The Singapore Tourism Board (STB) has selected Ebiquity as its marketing agency consultancy partner after...
CEOs’ Confidence in Marketing Declines Amid Departmental Fragmentation
Some companies face challenges in delivering seamless customer experiences due to fragmented departments and unclear...
How to Engage Gen Z with Effective Email Marketing
Email marketing aimed at Generation Z requires a strategic approach to capture their attention and...