Articles
Outfront Showcases Digital Out-of-Home Innovations at Cannes Lions
Cannes Lions has evolved beyond a creative showcase to include significant participation from media companies...
Omnicom Launches Live Sports and Influencer Partnerships with Disney and Walmart
Omnicom is advancing its focus on live content through new partnerships with Disney and Walmart...
YouTube Expands Brand Partnerships to Boost Revenue for Shorts Creators
YouTube is enhancing its internal brand partnership tools and collaborating with third-party creator monetization platforms...
Finely Tuned Launches Layers, a Creative Agency Focused on Authentic Brand-Culture Connections
Finely Tuned, the company behind notable Australian festivals and cultural events, has launched Layers, a...
Content Hustlers Rebrands as HSLR Creative Productions with Expanded Services
Creative production studio Content Hustlers has rebranded as HSLR Creative Productions, reflecting an evolved identity...
Global Ad Market Set for Growth Despite Economic Challenges
Global advertising revenue continues to grow despite economic uncertainty and a slowdown in traditional media...
Consumer Group Accuses U-Haul of Deceptive Pricing Practices
Truth in Advertising (TINA.org), a consumer watchdog group, has accused U-Haul of using a deceptive...
Hollywood’s Leading Marketing Campaigns of 2025
Studios, streamers, and record labels are expanding promotional partnerships to capture audience attention in a...
Peloton Appoints Megan Imbres as Chief Marketing Officer Amid Strategic Shift
Peloton Interactive has appointed Megan Imbres as its chief marketing officer, effective July 7, marking...
AI Transforming Brand-Consumer Engagement Through Personalization
Artificial intelligence is reshaping how brands interact with consumers, moving beyond basic support to personalized,...
Oura’s New Campaign Embraces Aging with Bold Message
Health tech company Oura has launched a brand campaign called “Give Us the Finger” that...
British TV Host Criticizes Sydney Sweeney’s Bathwater Soap as ‘Silly Marketing Nonsense’
British TV presenter Lorraine Kelly expressed skepticism over actress Sydney Sweeney’s marketing stunt of selling...