Articles
GTA 6 Job Listings Indicate Strong Confidence in May 2026 Release with Global Marketing Push
Rockstar Games is showing strong confidence in the May 26, 2026 release date for Grand...
Ad-Supported Streaming Faces Challenges Engaging Gen Z Audiences
Pay TV continues to decline, but for Generation Z, ad-supported streaming is not the preferred...
Cannes Lions Revokes Awards Over AI Use, Introduces New Safeguards
Cannes Lions has revoked the Creative Data Lions Grand Prix awarded to DM9’s campaign “Efficient...
Alliant Acquires AnalyticsIQ to Enhance Its Data-Driven Marketing Platform
Alliant has announced the acquisition of data insights and analytics firm AnalyticsIQ to expand its...
TikTok Advances AI-Driven Advertising with Enhanced Smart+ Features
TikTok is expanding the capabilities of its AI-powered advertising tool, Smart+, aiming to provide marketers...
Two Years In, The Trade Desk’s Kokai Faces Mixed Adoption Among Media Buyers
The Trade Desk launched its Kokai platform over two years ago, aiming to simplify web...
Faceless Creators Gain Momentum in Influencer Marketing in 2025
Faceless creators are rapidly rising in popularity on social media and are attracting a growing...
Creators Emerge as Strategic Partners in Brand Marketing
Patrick Whitnall, managing director of the Australian Influencer Marketing Council (AiMCO), emphasizes the importance of...
Expensify Leverages ‘F1’ Movie Sponsorship to Drive Growth and Global Awareness
Expensify, the Portland-based financial management app, is capitalizing on its title sponsorship of the fictional...
Neutrogena Leverages ’90s Nostalgia to Target Aging Millennials
Neutrogena’s new campaign, “Neutrogena Remembers,” taps into ’90s nostalgia with a twist—reminding millennials that aging...
JCPenney’s Revival Gains Momentum with Bold New Marketing Campaign
JCPenney has struggled for over a decade, with revenues dropping from nearly $18 billion in...
Apple Withdraws Another Advertisement Amid Mixed Reactions
Apple has removed a new advertisement just one day after its release, marking the fourth...