Articles
Publicis Plans to Feature a Real Lion as Influencer at Cannes; Mars CMO Shares Growth Strategy
Publicis Groupe intends to spotlight a live lion as an influencer during the upcoming Cannes...
7 Essential LinkedIn Strategies to Grow Your Personal Brand and Business
LinkedIn often becomes a place where professionals scroll aimlessly, send generic connection requests, and share...
Pinterest Strengthens Programmatic Ads with Amazon Veteran Chip Jessopp
Pinterest has appointed Chip Jessopp, formerly Amazon’s director of global accounts and North America ad...
WPP Clients Reevaluate Partnerships Following Mark Read’s Departure
Mark Read’s decision to leave WPP has prompted major clients to reconsider their relationships with...
Snapchat Reveals Key Trends for Brands in New ‘Snapchat Generation’ Report
Snapchat has released its latest “Snapchat Generation” report, presenting insights into how users engage with...
Reddit Reveals Growing Influence on Consumer Purchase Decisions
Reddit has released a report highlighting its expanding role in shaping consumer purchase behavior. Users...
Wyndham Launches Unified Campaign for All 25 Hotel Brands
Wyndham introduced a new multi-million dollar advertising campaign on Wednesday that promotes all 25 of...
Navigating Paid Media Reporting and Attribution for Ecommerce
Global advertising spending has surpassed $1 trillion, with digital advertising—especially search and social media—expected to...
Grey Goose and Zoe Saldaña Promote European-Style Leisure in New Campaign
Grey Goose Vodka, owned by Bacardi Limited, is launching a global campaign featuring actress Zoe...
Zeta Global CEO Explores Agentic AI’s Role in Personalized Marketing
David A. Steinberg, co-founder and CEO of Zeta Global, discusses how his company uses agentic...
Paid Media Reporting for Ecommerce: Mastering Attribution Across Channels
Global advertising spending has exceeded $1 trillion for the first time, with digital channels—primarily search...
Kalshi Airs $2,000 Fully AI-Generated Ad During NBA Finals
During the NBA Finals, betting platform Kalshi aired a $2,000 commercial created entirely by AI,...