Articles
PayPal Leverages Venmo Transactions to Boost Its Advertising Business
Retail media networks are experiencing rapid growth, attracting interest from financial institutions like Chase and...
Media Buyers Seek Transparency in DSP Partnerships Amid Market Shifts
Media buyers are increasingly reviewing their demand-side platform (DSP) partnerships, aiming to allocate budgets to...
The Drum Awards for Marketing Americas 2025 Winners Announced
The Drum Awards for Marketing Americas 2025 revealed its winners, with the Grand Prix and...
Pinterest Partners with LTK to Broaden Product Listings
Pinterest announced a partnership with affiliate shopping platform LTK to automatically cross-post top-performing LTK image...
Chicago Launches New Marketing Campaign with Slogan ‘Never Done. Never Outdone.’
Chicago’s tourism agency has unveiled a new $4 million advertising campaign featuring the slogan “Never...
Former IPG Executives Launch All&, a Comprehensive Marketing Agency
Two former Interpublic Group (IPG) executives, Jennifer Breithaupt and Suzanne Powers, have launched a new...
Canva Expands Cannes Presence with Major Beach Activation Targeting Marketers
Canva is significantly increasing its presence at the Cannes Lions festival by launching its first...
Former IPG Executives Launch All&, a Full-Service Marketing Agency
Two former Interpublic Group executives have joined forces to create All&, an ad agency that...
Canva Triples Cannes Investment to Attract Enterprise Clients
Three years after its Cannes Lions debut, Canva is significantly increasing its presence at the...
Instagram Launches ‘Anyway’ Campaign and New Features to Support Creators
Instagram is launching a global marketing campaign called “Anyway” to encourage creativity and risk-taking on...
Cannes Lions 2025: Expectations for This Year’s Top Earned Media Campaigns
The Cannes Lions Festival of Creativity returns June 16-20 with high anticipation among PR professionals...
Publicis Plans to Feature a Real Lion as Influencer at Cannes; Mars CMO Shares Growth Strategy
Publicis Groupe intends to spotlight a live lion as an influencer during the upcoming Cannes...