James Krueger, partner and chief marketing officer at Sioux Falls-based Click Rain Inc., leads with a focus on balance, humor, and intentionality. Overseeing both Click Rain and Lemonly agencies, Krueger primarily directs sales and marketing efforts at Click Rain.
Since joining in 2010, Krueger has advanced from account management to partner and CMO by 2013. He spearheads new business by aligning client needs with agency services while ensuring cultural fit for long-term partnerships. Maintaining relationships with legacy clients, Krueger emphasizes creating an enjoyable and motivating work environment.
Click Rain’s core values—balance, integrity, excellence, and others before self—reflect Krueger’s strong belief in prioritizing faith, family, and work in that order. This philosophy helps shape a people-centered culture that resists burnout and values employee well-being.
“We take pride in being anti-burnout,” Krueger said. “We want people to grow as individuals and support them through all life phases, not just clock in and out.”
Colleagues praise Krueger’s humor and positivity. CEO Natalie Eisenberg notes his ability to bring energy and levity to busy days, while Director of Account Service Paige Ratzloff calls him a fantastic mentor who balances relationship-building with fun.
Krueger’s leadership style combines clear strategic planning with an emphasis on joy and strong workplace culture. He promotes organized workflows to reduce stress and avoid unnecessary crises, enabling sustainable growth and success.
Active in the Sioux Falls community, Krueger serves on the Downtown Sioux Falls Business Improvement District and nonprofit boards Mission-Haiti and Empower Sioux Falls. Through these roles, he supports local development and outreach to underserved populations.
Reflecting on marketing challenges, Krueger encourages continual effort and resilience. “Don’t be afraid to make mistakes. Just keep trying,” he said, fostering a culture where experimentation and learning are valued.
By leading with faith-based principles and a people-first approach, Krueger cultivates a workplace that is both productive and uplifting, demonstrating leadership through example.