Publicly traded cannabis and telehealth company Dogecoin Cash Inc. has launched a wholly owned subsidiary, Dogecoin Treasury Inc., to manage its Dogecoin (DOGE) holdings and related development projects.
Formerly known as Cannabis Sativia, Inc., the company rebranded in November as it expanded from cannabis-related businesses into cryptocurrency and blockchain initiatives. Dogecoin Treasury Inc. is tasked with overseeing Dogecoin-related assets and supporting the creation of a unified technical framework, called the Dogecoin Protocol, to coordinate the company’s Dogecoin projects.
A company spokesperson said the subsidiary provides a dedicated structure to align Dogecoin developments with broader business goals and aid in developing internal tools, though no specific timeline or feature details have been confirmed.
Dogecoin Cash Inc. previously acquired approximately 2 billion DOG tokens—worth around $6 million—on the BNB Chain, alongside a crypto-themed URL. The company’s stock (ticker DOGP) trades over the counter with a current market capitalization slightly above $4 million and fell 2% on the day of the announcement.
Other publicly traded firms such as Spirit Blockchain Capital and Neptune Digital Assets have similarly included Dogecoin in their digital currency treasuries.
Dogecoin’s price has declined nearly 5% in 24 hours, trading at $0.158 and down over 78% from its 2021 peak of $0.73.