Two former Interpublic Group (IPG) executives, Jennifer Breithaupt and Suzanne Powers, have launched a new advertising agency called All&. The agency focuses on managing brand teams and experiences with a flexible, client-centered approach.
Breithaupt, formerly IPG’s EVP and chief experience officer, and Powers, ex-global chief product officer at McCann Worldgroup, aim to unite expertise across disciplines without the constraints of traditional holding companies. “Holding companies are amazing,” Powers said, “but I wanted to do the same work in a more open system.”
All& will soft-launch next week at Cannes Lions 2025 during an event featuring Grammy-winning artist and producer James Blake. Breithaupt described Blake as a “human brand” seeking a strategic and methodical path to build his presence.
Breithaupt emphasized a pivotal moment for brands needing creativity and innovation to secure relevance and consumer loyalty. She believes All& fills a marketplace gap by bridging agency and brand perspectives to align ambitions with challenges.
Powers noted their willingness to assist brands regardless of whether their role is prominent or behind the scenes, stating, “We’re happy to make other people famous and help them be great.”
The agency’s name, All&, reflects their commitment to flexibility and adaptability. Breithaupt explained, “It’s ‘all’ plus whatever needs to happen to support a client’s goals.” Powers added, “We aim for a ‘we can’ attitude, pulling together the expertise clients require rather than saying ‘no, I can’t.'”
Although both had extensive IPG experience, Breithaupt and Powers had not worked together until recently. Their first meeting sparked a strong creative connection, recognizing shared values around creativity, brand power, and market design.
They describe themselves as marketing “geeks” who bring complementary strengths: Powers excels in creativity, while Breithaupt focuses on structured, rigorous marketing. Together, they balance each other effectively, collaborating smoothly or working independently when needed.