Two former Interpublic Group executives have joined forces to create All&, an ad agency that offers comprehensive brand management and experience strategy.
All& is co-founded and co-led by Jennifer Breithaupt, previously EVP and chief experience officer at IPG, and Suzanne Powers, formerly global chief product officer at McCann Worldgroup. Both bring extensive marketing expertise to the new venture.
Powers highlighted the benefits of holding companies like IPG, which consolidate diverse agency capabilities under one roof. However, she wanted to replicate this model in a more open, flexible environment, leading to the creation of All&.
The agency will make its soft debut at Cannes Lions 2025, working with Grammy-winning artist James Blake. Breithaupt described Blake as a “human brand” who sought a strategic, methodical approach to presenting himself to the world.
According to Breithaupt, brands today face a critical moment where innovation and creativity are vital not only for relevance but also to win consumer loyalty. All& aims to fill a market gap by combining agency and brand-side perspectives to help clients align their goals and overcome challenges.
Powers emphasized their willingness to support brands in various capacities, whether visibly leading projects or working behind the scenes. “We’re happy to make other people famous and help them be great,” she said.
The agency name, All&, symbolizes their flexible approach. Breithaupt explained that it represents doing “all” and whatever else is needed to help clients achieve their ambitions. Powers added the name reflects their can-do attitude and ability to combine different expertise based on client needs.
Though both came from IPG, Powers and Breithaupt had never worked together before. They connected over shared passions during a board meeting and found many common views on creativity, branding, and marketing strategy.
Both admit to being marketing “geeks” and credit their alignment as well as complementary strengths. Powers brings creativity focus while Breithaupt offers structured marketing rigor, allowing for a balanced partnership where they collaborate effectively yet respect each other’s roles.