Google continues its “Best Phones Forever” series by teasing the upcoming Pixel 10 and playfully pointing out similarities between new iOS 26 features and existing Pixel capabilities.
In the latest video titled “Responding to MORE Rumors,” the Pixel and iPhone characters discuss features such as live translation in text messages, Hold Assist, and Call Screening—functions that have been available on Pixel devices first. The iPhone character remarks, “I mean, what are the chances,” suggesting these features are “inspired” by Pixel.
The episode ends with the iPhone asking what the Pixel 10 will bring, to which Pixel hesitates, hinting at upcoming innovations. Recent leaks have mentioned a new “Magic Cue” feature for the Pixel 10.
This ad campaign uses humor and subtlety to highlight Google’s contributions while teasing its future devices, offering a contrast to more direct comparisons from competitors. Google has also started showing this format in movie theaters, engaging audiences with a brief Pixel and iPhone interaction before films begin, aligning with the busy blockbuster season ahead.