Mars has chosen Publicis as its new agency partner following a comprehensive review process. Gülen Bengi, Mars’ Chief Marketing Officer, shared insights with Ad Age about the decision and the company’s updated growth strategy.
The review was part of Mars’ efforts to realign its marketing approach and drive growth in a changing consumer landscape. Bengi emphasized the importance of finding an agency that aligns with Mars’ priorities and can support its evolving business goals.
This move reflects Mars’ commitment to innovation and adapting to new market dynamics within the consumer packaged goods sector.