Pinterest announced a partnership with affiliate shopping platform LTK to automatically cross-post top-performing LTK image posts onto Pinterest.
LTK (short for “like to know”) enables influencers to share shoppable posts, focusing on tutorials, demonstrations, and local fashion discovery by brand ambassadors and creators. This model closely aligns with Pinterest’s existing product listings, though the current partnership is limited to image posts.
According to The Verge, shared LTK posts on Pinterest include links to the influencer’s profile and tagged products, aiming to increase affiliate revenue by exposing creators to Pinterest’s large user base.
LTK serves 40 million monthly users searching through products from over one million brands. Pinterest’s audience, meanwhile, has grown to 570 million monthly active users, primarily using the platform for shopping discovery rather than social networking.
This collaboration strengthens Pinterest’s focus on shopping by expanding its product catalog. Pinterest already partners with Amazon, Shopify, and WooCommerce to integrate direct listings, and LTK adds to this network, enhancing Pinterest’s shopping capabilities.
While some analysts suggest a possible merger or acquisition might make strategic sense given the overlapping services, this partnership allows both companies to grow independently while reaching wider audiences. Future expansions of the collaboration may be considered if successful.