Reddit has launched new automated ad optimization recommendations within its Ad Manager to help advertisers improve campaign performance and maximize ad spend.
The system provides personalized, data-driven suggestions by analyzing account setup, active campaigns, and Reddit ad responses. A key feature is the new “Optimization Score,” which assesses how well your ads align with Reddit’s best practices.
The score ranges up to 100 points, with higher scores indicating better optimization. Accounts scoring below 80 receive targeted tips to enhance their campaigns and streamline improvements.
This feature aims to keep advertisers on track by highlighting actionable insights and promoting more effective ad strategies.
Reddit notes that 88% of users turn to the platform for purchase decisions. Many access Reddit content through search engines or by including “Reddit” in queries, seeking authentic user insights beyond generic AI-generated information.
Given Reddit’s growing role in consumer discovery, leveraging its ad recommendations could be a valuable addition to marketers’ broader advertising strategies.