Reddit has launched new automated ad recommendations within its Ad Manager platform to help advertisers improve campaign performance and maximize their ad spend.
The system analyzes your account setup and active campaigns, offering personalized, data-driven suggestions to optimize your ads. At the core of this feature is the new Optimization Score, which assesses how well your Reddit ads follow best practices.
The score ranges up to 100 points, with higher scores indicating better optimization. If your score falls below 80, the platform highlights improvement areas and provides actionable tips to enhance your campaign setup.
This functionality aims to guide advertisers, ensuring they stay aligned with effective strategies. Given that 88% of users turn to Reddit for purchase decisions, incorporating Reddit promotions can be a valuable part of marketing efforts.
With increasing reliance on Reddit for product insights—often surpassing generalized AI-generated results—advertisers have an opportunity to connect directly with engaged audiences.
Reddit’s automated recommendations, based on established best practices and data, offer advertisers a useful tool for enhancing campaign outcomes within the platform.