Reddit has launched new automated ad optimization tips within its Ad Manager, designed to help advertisers enhance their campaign performance and maximize ad spend on the platform.
These recommendations provide personalized, data-driven suggestions by analyzing account setup, active campaigns, and Reddit ad response. A key feature is the new Optimization Score, which evaluates how well an advertiser’s approach aligns with Reddit’s best practices.
The score ranges up to 100 points. Advertisers scoring below 80 receive targeted tips highlighting opportunities for improvement, making it simple to take action. Those already following best practices may see fewer recommendations.
This tool aims to keep advertisers on track and ensure they fully leverage Reddit’s growing influence in consumer decisions. According to Reddit, 88% of users consult the platform when making purchase choices.
With many users turning to Reddit for product insights—often by adding “Reddit” to search queries or scrolling past AI-generated results—the platform presents a valuable channel for reaching potential customers.
Overall, Reddit’s automated ad suggestions could be a useful addition for marketers aiming to optimize their campaigns and tap into the platform’s unique audience.