Robert Kiyosaki, author of the personal finance bestseller Rich Dad, Poor Dad, has opened 2026 by arguing that traditional education is an outdated path to job security, using a wave of corporate layoffs to bolster his case for holding assets such as Bitcoin.
In a social media post dated Jan. 4, 2026, Kiyosaki said that “going to school for job security” no longer makes sense in today’s labor market. Instead, he urged followers to focus on building what he calls “financial IQ” and accumulating what he views as real assets, including gold, silver, Bitcoin and Ethereum.
To underline his point, Kiyosaki shared a list of major layoffs he attributed to 2025, highlighting job cuts at large U.S. companies:
- UPS: 48,000 jobs
- Amazon: 30,000 jobs
- Intel: 20,000 jobs
- Verizon: 15,000 jobs
- Microsoft: 6,000 jobs
- Salesforce: 4,000 jobs
- General Motors: 3,420 jobs
- IBM: 2,700 jobs
- Boeing: 2,500 jobs
- Walmart: 1,500 jobs
Kiyosaki noted that many of these cuts were concentrated in high tech, framing the list as a warning that even white-collar positions at large employers are vulnerable.
For cryptocurrency investors, his message paired layoffs as the trigger with Bitcoin as a proposed solution. Kiyosaki urged followers not to “save money” in cash, but instead to “save” gold, silver, Bitcoin and Ethereum. He described Bitcoin less as a short-term trade and more as a personal reserve asset that, in his view, sits outside the risks tied to any single employer.
At the time of his comments, Bitcoin was trading around $91,500, down from a recent range of roughly $110,000 to $114,000. Market watchers cited the $92,000–$94,000 band as a key resistance area; a break above that zone could open the way toward $94,000–$96,000, with the $100,000 level again in focus as a major psychological target.
On the downside, analysts were watching support near $90,000. If that level fails, the next notable areas of potential risk highlighted by traders are around $88,000 and $86,000, with the low $80,000s seen as a deeper support region.