Restaurants often struggle to personalize customer experiences due to fragmented data. After over a decade in hospitality, Britney Ziegler launched Panso, a CRM platform designed to provide restaurants with a comprehensive view of their customers.
Initially planning to open a “future-proofed” ghost kitchen, Ziegler shifted focus when she realized managing guest experience required multiple platforms. Panso integrates data from existing restaurant systems and partners with third-party services like OpenTable to collect point-of-sale and reservation data.
The platform offers insights into customer spending habits, favorite menu items, and event attendance. Restaurants can then tailor email and SMS marketing campaigns, such as rewarding high spenders with VIP offers or promoting value deals to budget-conscious patrons. This approach aims to strengthen customer relationships and boost loyalty.
Beyond individual targeting, the aggregated data helps restaurants identify revenue opportunities. For example, Vinatería, a Harlem restaurant, discovered the significance of its event space after analyzing Panso’s data. Owner Yvette Leeper-Bueno enhanced the event inquiry process by automating thank-you messages, sending brochures, and enabling instant appointment scheduling through Panso integrations.
Vinatería, known for relying on word of mouth and media coverage rather than paid ads, uses Panso to deepen engagement with high-spending wine customers through tailored offers. The platform also contributed to a website redesign that increased online visitor conversion to reservations and visits.
By consolidating customer data and enabling personalized communication, Panso helps restaurants like Vinatería optimize marketing efforts and foster lasting customer loyalty.