Articles
Transaction ID Sparks Industry Debate Over Programmatic Advertising Transparency
The role of Transaction ID (TID) in programmatic advertising has sparked intense debate among buyers,...
Nothing’s First Over-Ear Headphones Leak Ahead of July Launch
Nothing, best known for its distinctive mid-range Android phones, is preparing to release its first...
Media Buyers Scrutinize DSP Partnerships Amid Shifts in Ad Tech Landscape
Media buyers are reevaluating demand-side platform (DSP) partnerships as the ad tech ecosystem undergoes significant...
Media Buyers Reassess DSP Partnerships Amid Ad Tech Market Shifts
Media buyers at Digiday’s Programmatic Marketing Summit expressed a strong interest in re-evaluating their demand-side...
Media Buyers Reevaluate DSP Partnerships Amid Shifting Ad Tech Landscape
Media buyers at Digiday’s recent Programmatic Marketing Summit voiced a strong interest in reassessing their...
Media Buyers Seek Clarity as DSP Market Faces Shifts and Challenges
Media buyers at Digiday’s Programmatic Marketing Summit expressed interest in reassessing their demand-side platform (DSP)...
Media Buyers Seek Greater Transparency and Flexibility in DSP Partnerships
Media buyers are reconsidering their demand-side platform (DSP) partnerships amid ongoing changes in the ad...