Articles
How Marketing Leaders Expect AI to Reshape 2026
Ad Age surveyed 100 senior marketing and advertising leaders to understand how emerging technologies and...
How 100 Marketing Leaders Expect Advertising to Evolve by 2026
A group of 100 advertising and marketing leaders is outlining how they expect the industry...
What’s In and Out for Advertising in 2026
As 2025 gives way to 2026, the advertising industry is still working through major structural...
Marketing’s Obsession With Declaring Its Own Demise
Public relations, advertising and branding are regularly declared obsolete, yet they continue to underpin how...
Meta’s AI Chat Data Now Feeds Targeted Ads, Drawing Privacy Scrutiny
Meta has updated its privacy policy to allow data from user interactions with its AI...
Amazon Eyes Q4 Growth with Aggressive DSP Expansion and Partnerships
Amazon is intensifying efforts to position its demand-side platform (DSP) as a major player for...
Why Your First AdCP Project Is Likely to Fail
Ad Context Protocol (AdCP) is often portrayed as a simple solution, but most initial projects...
Amazon Aims to Expand DSP Reach in Q4 Following Strong Q3 Revenue
Amazon is intensifying its focus on promoting its demand-side platform (DSP) this holiday season, emphasizing...
Amazon Eyes Q4 Growth by Expanding Its DSP Beyond Its Own Inventory
Amazon is intensifying its push to position its demand-side platform (DSP) as a key tool...
Top Marketing Conferences to Watch in 2026
The marketing industry continues to evolve rapidly, pushing executives to stay updated on the latest...
CTV Advertising Faces Growing Demand for Transparency and Direct Supply
Connected TV (CTV) advertising is entering a phase of heightened scrutiny, as buyers increasingly question...
Despite Record Spending, Advertising’s Impact Is Declining
Global advertising expenditure continues to rise, yet its effectiveness is waning. Forecasts predict ad spend...