Articles
Amazon Eyes Q4 Growth with Aggressive DSP Expansion and Partnerships
Amazon is intensifying efforts to position its demand-side platform (DSP) as a major player for...
Why Your First AdCP Project Is Likely to Fail
Ad Context Protocol (AdCP) is often portrayed as a simple solution, but most initial projects...
Amazon Aims to Expand DSP Reach in Q4 Following Strong Q3 Revenue
Amazon is intensifying its focus on promoting its demand-side platform (DSP) this holiday season, emphasizing...
Amazon Eyes Q4 Growth by Expanding Its DSP Beyond Its Own Inventory
Amazon is intensifying its push to position its demand-side platform (DSP) as a key tool...
Top Marketing Conferences to Watch in 2026
The marketing industry continues to evolve rapidly, pushing executives to stay updated on the latest...
CTV Advertising Faces Growing Demand for Transparency and Direct Supply
Connected TV (CTV) advertising is entering a phase of heightened scrutiny, as buyers increasingly question...
Despite Record Spending, Advertising’s Impact Is Declining
Global advertising expenditure continues to rise, yet its effectiveness is waning. Forecasts predict ad spend...
OpenAI Embraces Traditional TV Ads to Boost ChatGPT Brand Amid AI Market Confusion
OpenAI has launched a major brand campaign for ChatGPT using traditional television and outdoor advertising,...
Fortnite Advertisers Divided Over Custom Maps Versus Integrations
Advertising activity within Fortnite has surged, with brand activations rising 99% from 136 in 2023...
Google Ad Manager Moves to Direct Buyer Access; Perplexity’s Advertising Head Departs
Google has been advancing efforts to make Google Ad Manager (GAM) more autonomous. According to...
Influencer Marketing Faces Measurement Challenges on Path to Becoming a True Media Channel
The creator economy is evolving into a media channel with growing ad budgets and marketing...
2025 Media Plan of the Year Awards Highlight Innovative Campaigns and Strategies
The 2025 Media Plan of the Year awards honor media agencies and brand planners who...