Articles

Switch 2 Ad Mistakenly Claims Metroid Prime 4 Is ‘Out Now’
Jun 20, 2025

Switch 2 Ad Mistakenly Claims Metroid Prime 4 Is ‘Out Now’

A recent advertisement for the Switch 2 at London’s Oxford Circus tube station incorrectly states...

Adobe Increases Cannes Lions Investment to Engage AI-First Creators
Jun 18, 2025

Adobe Increases Cannes Lions Investment to Engage AI-First Creators

Adobe has doubled its spending for its Cannes Lions presence in 2024 compared to last...

Pinterest Partners With Instacart to Enhance Ad Targeting and Enable Shoppable Ads
Jun 18, 2025

Pinterest Partners With Instacart to Enhance Ad Targeting and Enable Shoppable Ads

Pinterest and grocery delivery service Instacart have formed a partnership to improve ad targeting for...

Vice Media Appoints Adam Stotsky as CEO to Lead Studio-Focused Turnaround
Jun 18, 2025

Vice Media Appoints Adam Stotsky as CEO to Lead Studio-Focused Turnaround

Vice Media has named Adam Stotsky, a veteran NBCUniversal marketing executive, as its new CEO....

Apple’s Tor Myhren: AI Won’t Save Advertising, Human Creativity Remains Key
Jun 18, 2025

Apple’s Tor Myhren: AI Won’t Save Advertising, Human Creativity Remains Key

At the Cannes Lions Festival, Apple marketing executive Tor Myhren emphasized the enduring importance of...

Google Teases Pixel 10 While Playfully Highlighting iOS 26 Features
Jun 17, 2025

Google Teases Pixel 10 While Playfully Highlighting iOS 26 Features

Google continues its “Best Phones Forever” series by teasing the upcoming Pixel 10 and playfully...

Watchdog Urges Microsoft to Revise Copilot Advertising Claims
Jun 17, 2025

Watchdog Urges Microsoft to Revise Copilot Advertising Claims

The Better Business Bureau’s National Advertising Division (NAD) has reviewed Microsoft’s advertising for its AI...

Denmark Fines Tesla for Misleading Advertising in 2019
Jun 17, 2025

Denmark Fines Tesla for Misleading Advertising in 2019

Denmark’s consumer ombudsman has fined Tesla’s Danish subsidiary 190,000 kroner for misleading marketing related to...

Open Letter to Cannes Lions: Elevate the Brand Experience & Activation Category
Jun 17, 2025

Open Letter to Cannes Lions: Elevate the Brand Experience & Activation Category

Marketers behind unforgettable moments at Cannes—from beaches and clubs to rooftops and water—are calling on...

Understanding Consumer Touchpoints to Enhance Marketing Impact
Jun 17, 2025

Understanding Consumer Touchpoints to Enhance Marketing Impact

Consumer interactions with brands happen through a broad range of touchpoints, including websites, streaming videos,...

Outfront Showcases Digital Out-of-Home Innovations at Cannes Lions
Jun 17, 2025

Outfront Showcases Digital Out-of-Home Innovations at Cannes Lions

Cannes Lions has evolved beyond a creative showcase to include significant participation from media companies...

Omnicom Launches Live Sports and Influencer Partnerships with Disney and Walmart
Jun 17, 2025

Omnicom Launches Live Sports and Influencer Partnerships with Disney and Walmart

Omnicom is advancing its focus on live content through new partnerships with Disney and Walmart...