Articles
2025 Media Plan of the Year Awards Highlight Innovative Campaigns and Strategies
The 2025 Media Plan of the Year awards honor media agencies and brand planners who...
Columbia Sportswear Launches Bold ‘Engineered for Whatever’ Campaign Embracing Nature’s Unpredictability
Columbia Sportswear has unveiled Engineered for Whatever, a new campaign that breaks from traditional outdoor...
12 Key Agency Reviews from McDonald’s to PayPal in 2024
The first half of 2024 saw significant activity in the advertising agency sector, marked by...
Five Essential Facts About AI Browsers for Brands
Artificial intelligence (AI) browsers are rapidly evolving, offering brands new opportunities and challenges. Here are...
Inside Merit Beauty’s Deliberate and Distinctive Marketing Strategy
Merit Beauty adopts a cautious and thoughtful marketing approach, emphasizing creativity beyond algorithm-driven trends. Founder...
YouTube Shorts Gains Momentum as Advertisers Increase Spending
YouTube Shorts is attracting more advertising dollars as it averages over 200 billion daily views...
Chipotle Boosts Summer Marketing with Snapchat Avocado AR Campaign
Chipotle Mexican Grill expanded its summer marketing efforts by launching an augmented reality (AR) lens...
Reddit Introduces Automated Ad Optimization Tips in Ad Manager
Reddit has launched new automated ad optimization tips within its Ad Manager, designed to help...
Poppi CMO Andy Judd Steps Down Following PepsiCo Acquisition
Poppi’s chief marketing officer, Andy Judd, has resigned, the brand confirmed to ADWEEK. The departure...
Reddit Introduces Automated Ad Optimization Tips in Ad Manager
Reddit has launched new automated ad recommendations within its Ad Manager platform to help advertisers...
Poppi CMO Andy Judd Steps Down Following PepsiCo Acquisition
Andy Judd has resigned as chief marketing officer of Poppi, the brand confirmed to ADWEEK....
Video Game Industry Receives Less Than 5% of Global Ad Spend Despite Growing Audience
Although more than 3.4 billion people worldwide play video games, less than 5% of global...