Articles
Top Marketing Conferences to Watch in 2026
The marketing industry continues to evolve rapidly, pushing executives to stay updated on the latest...
CTV Advertising Faces Growing Demand for Transparency and Direct Supply
Connected TV (CTV) advertising is entering a phase of heightened scrutiny, as buyers increasingly question...
Despite Record Spending, Advertising’s Impact Is Declining
Global advertising expenditure continues to rise, yet its effectiveness is waning. Forecasts predict ad spend...
OpenAI Embraces Traditional TV Ads to Boost ChatGPT Brand Amid AI Market Confusion
OpenAI has launched a major brand campaign for ChatGPT using traditional television and outdoor advertising,...
Fortnite Advertisers Divided Over Custom Maps Versus Integrations
Advertising activity within Fortnite has surged, with brand activations rising 99% from 136 in 2023...
Google Ad Manager Moves to Direct Buyer Access; Perplexity’s Advertising Head Departs
Google has been advancing efforts to make Google Ad Manager (GAM) more autonomous. According to...
Influencer Marketing Faces Measurement Challenges on Path to Becoming a True Media Channel
The creator economy is evolving into a media channel with growing ad budgets and marketing...
2025 Media Plan of the Year Awards Highlight Innovative Campaigns and Strategies
The 2025 Media Plan of the Year awards honor media agencies and brand planners who...
Columbia Sportswear Launches Bold ‘Engineered for Whatever’ Campaign Embracing Nature’s Unpredictability
Columbia Sportswear has unveiled Engineered for Whatever, a new campaign that breaks from traditional outdoor...
12 Key Agency Reviews from McDonald’s to PayPal in 2024
The first half of 2024 saw significant activity in the advertising agency sector, marked by...
Five Essential Facts About AI Browsers for Brands
Artificial intelligence (AI) browsers are rapidly evolving, offering brands new opportunities and challenges. Here are...
Inside Merit Beauty’s Deliberate and Distinctive Marketing Strategy
Merit Beauty adopts a cautious and thoughtful marketing approach, emphasizing creativity beyond algorithm-driven trends. Founder...