Articles
Reddit Introduces Automated Ad Optimization Tips in Ad Manager
Reddit has launched new automated ad recommendations within its Ad Manager platform to help advertisers...
Poppi CMO Andy Judd Steps Down Following PepsiCo Acquisition
Andy Judd has resigned as chief marketing officer of Poppi, the brand confirmed to ADWEEK....
Video Game Industry Receives Less Than 5% of Global Ad Spend Despite Growing Audience
Although more than 3.4 billion people worldwide play video games, less than 5% of global...
Marketers, Not Digital Media, Are Undermining Creativity and Effectiveness
At a recent marketing effectiveness conference, two distinct groups revealed a growing divide in the...
Ad Agency Employees Face Low Morale and Job Insecurity Amid Industry Changes
Morale is declining and job security is a growing concern among employees at major holding...
Tripadvisor Adapts Strategy as AI Reshapes Search Habits
Tripadvisor is adjusting its approach amid shifts in search behavior driven by generative AI. Unlike...
IAS and DoubleVerify Launch Attention Measurement for Snapchat Ads
Integral Ad Science (IAS) and DoubleVerify have introduced new attention measurement tools for Snapchat ads,...
Reddit Introduces Automated Ad Optimization Tips in Ad Manager
Reddit has launched new automated ad optimization tips within its Ad Manager to help advertisers...
Reddit Introduces Automated Ad Optimization Tips in Ad Manager
Reddit has launched new automated ad optimization recommendations within its Ad Manager to help advertisers...
Tripadvisor Adapts Strategy as AI Transforms Search Habits
Tripadvisor is rethinking its role in the evolving search landscape shaped by generative AI. Unlike...
Ad-Supported Streaming Faces Challenges Engaging Gen Z Audiences
Pay TV continues to decline, but for Generation Z, ad-supported streaming is not the preferred...
Cannes Lions Revokes Awards Over AI Use, Introduces New Safeguards
Cannes Lions has revoked the Creative Data Lions Grand Prix awarded to DM9’s campaign “Efficient...