Articles
YouTube Shorts Gains Momentum as Advertisers Increase Spending
YouTube Shorts is attracting more advertising dollars as it averages over 200 billion daily views...
Chipotle Boosts Summer Marketing with Snapchat Avocado AR Campaign
Chipotle Mexican Grill expanded its summer marketing efforts by launching an augmented reality (AR) lens...
Reddit Introduces Automated Ad Optimization Tips in Ad Manager
Reddit has launched new automated ad optimization tips within its Ad Manager, designed to help...
Poppi CMO Andy Judd Steps Down Following PepsiCo Acquisition
Poppi’s chief marketing officer, Andy Judd, has resigned, the brand confirmed to ADWEEK. The departure...
Reddit Introduces Automated Ad Optimization Tips in Ad Manager
Reddit has launched new automated ad recommendations within its Ad Manager platform to help advertisers...
Poppi CMO Andy Judd Steps Down Following PepsiCo Acquisition
Andy Judd has resigned as chief marketing officer of Poppi, the brand confirmed to ADWEEK....
Video Game Industry Receives Less Than 5% of Global Ad Spend Despite Growing Audience
Although more than 3.4 billion people worldwide play video games, less than 5% of global...
Marketers, Not Digital Media, Are Undermining Creativity and Effectiveness
At a recent marketing effectiveness conference, two distinct groups revealed a growing divide in the...
Ad Agency Employees Face Low Morale and Job Insecurity Amid Industry Changes
Morale is declining and job security is a growing concern among employees at major holding...
Tripadvisor Adapts Strategy as AI Reshapes Search Habits
Tripadvisor is adjusting its approach amid shifts in search behavior driven by generative AI. Unlike...
IAS and DoubleVerify Launch Attention Measurement for Snapchat Ads
Integral Ad Science (IAS) and DoubleVerify have introduced new attention measurement tools for Snapchat ads,...
Reddit Introduces Automated Ad Optimization Tips in Ad Manager
Reddit has launched new automated ad optimization tips within its Ad Manager to help advertisers...