Articles
Ad-Supported Streaming Faces Challenges Engaging Gen Z Audiences
Pay TV continues to decline, but for Generation Z, ad-supported streaming is not the preferred...
Cannes Lions Revokes Awards Over AI Use, Introduces New Safeguards
Cannes Lions has revoked the Creative Data Lions Grand Prix awarded to DM9’s campaign “Efficient...
Alliant Acquires AnalyticsIQ to Enhance Its Data-Driven Marketing Platform
Alliant has announced the acquisition of data insights and analytics firm AnalyticsIQ to expand its...
TikTok Advances AI-Driven Advertising with Enhanced Smart+ Features
TikTok is expanding the capabilities of its AI-powered advertising tool, Smart+, aiming to provide marketers...
Neutrogena Leverages ’90s Nostalgia to Target Aging Millennials
Neutrogena’s new campaign, “Neutrogena Remembers,” taps into ’90s nostalgia with a twist—reminding millennials that aging...
Apple Wallet Ad for F1 Movie Draws User Backlash
Apple iPhone users are expressing frustration after receiving an unsolicited push notification from the Apple...
Apple Withdraws Another Advertisement Amid Mixed Reactions
Apple has removed a new advertisement just one day after its release, marking the fourth...
Switch 2 Ad Mistakenly Claims Metroid Prime 4 Is ‘Out Now’
A recent advertisement for the Switch 2 at London’s Oxford Circus tube station incorrectly states...
Adobe Increases Cannes Lions Investment to Engage AI-First Creators
Adobe has doubled its spending for its Cannes Lions presence in 2024 compared to last...
Pinterest Partners With Instacart to Enhance Ad Targeting and Enable Shoppable Ads
Pinterest and grocery delivery service Instacart have formed a partnership to improve ad targeting for...
Vice Media Appoints Adam Stotsky as CEO to Lead Studio-Focused Turnaround
Vice Media has named Adam Stotsky, a veteran NBCUniversal marketing executive, as its new CEO....
Apple’s Tor Myhren: AI Won’t Save Advertising, Human Creativity Remains Key
At the Cannes Lions Festival, Apple marketing executive Tor Myhren emphasized the enduring importance of...