Articles
WPP Criticizes Publicis-Owned Epsilon SSP Over Inventory Quality
WPP Media has publicly challenged the quality of desktop and mobile inventory offered by Epsilon...
PR Teams Adapt as Focus Shifts from SEO to AEO
WPP Media has released a report criticizing the quality of desktop and mobile ad inventory...
AI Revolution Prompts Industry Shakeup and Job Concerns in Advertising
Artificial intelligence is rapidly transforming the advertising industry, with agencies using AI to create campaigns...