Articles
DSW Unveils ‘Let Us Surprise You’ Brand Platform to Highlight In-Store Shopping Experience
Designer Shoe Warehouse (DSW) launched a new brand positioning called “Let Us Surprise You” on...
Rokid AI Glasses Garner $1M in Pre-Orders with Advanced Features Beyond Meta Ray-Bans
Rokid’s AI glasses have surpassed $1 million in pre-orders within 72 hours of launching a...
DSW Unveils ‘Let Us Surprise You’ Platform to Highlight Joy of In-Store Shopping
Designer Shoe Warehouse (DSW) launched a new brand positioning, “Let Us Surprise You,” focusing on...
Aldi’s Knock-Off Guinness Challenges Brand Loyalty Despite Marketing Power
Aldi’s private-label stout, Mulligans, has reportedly garnered positive taste reviews, with some claiming it surpasses...
Specialized CRM Platform Enables Restaurants to Harness Customer Insights
Restaurants often struggle to personalize customer experiences due to fragmented data. After over a decade...
Harry Styles’ Sexual Wellness Brand Shows Promise but Faces Pricing Challenges
Strong brand equity offers many benefits, including growth, price resilience, and customer loyalty. Yet, one...
Influencer Marketing Faces Measurement Challenges on Path to Becoming a True Media Channel
The creator economy is evolving into a media channel with growing ad budgets and marketing...
2025 Media Plan of the Year Awards Highlight Innovative Campaigns and Strategies
The 2025 Media Plan of the Year awards honor media agencies and brand planners who...
Columbia Sportswear Launches Bold ‘Engineered for Whatever’ Campaign Embracing Nature’s Unpredictability
Columbia Sportswear has unveiled Engineered for Whatever, a new campaign that breaks from traditional outdoor...
12 Key Agency Reviews from McDonald’s to PayPal in 2024
The first half of 2024 saw significant activity in the advertising agency sector, marked by...
Five Essential Facts About AI Browsers for Brands
Artificial intelligence (AI) browsers are rapidly evolving, offering brands new opportunities and challenges. Here are...
Inside Merit Beauty’s Deliberate and Distinctive Marketing Strategy
Merit Beauty adopts a cautious and thoughtful marketing approach, emphasizing creativity beyond algorithm-driven trends. Founder...