Articles
Liquid Death Boosts Sales Using Ibotta’s Promotion Optimization Tool
Consumer packaged goods (CPG) marketers often struggle to measure the return on investment (ROI) for...
Heineken Activates Group Chats to Encourage In-Person Socializing
Heineken has launched a new initiative called “Group Chat Bar” as part of its ongoing...
How Liquid Death Boosted Sales Using Ibotta’s LiveLift Promotion Tool
Consumer packaged goods (CPG) marketers often struggle to accurately measure the return on investment (ROI)...
4 Systems Founders Can Use to Sustain Thought Leadership Without Burning Out
Consistent content creation is crucial for founders to build trust and drive engagement, but it...
Heineken Activates Group Chats for Real-Life Social Connections
Heineken is transforming digital group chats into real-world experiences through its ongoing “#SocialOffSocials” campaign, featuring...
Liquid Death Boosts Sales with Ibotta’s LiveLift Promotion Tool
Consumer packaged goods (CPG) marketers often struggle to measure the return on investment (ROI) of...
Heineken Activates Group Chats to Encourage Real-World Connections
Heineken is transforming digital group chats into in-person gatherings through its “#SocialOffSocials” campaign, featuring New...
Top Marketing Conferences to Watch in 2026
The marketing industry continues to evolve rapidly, pushing executives to stay updated on the latest...
Target Launches Extensive Retail and Ad Campaign for ‘Stranger Things’ Final Season
Target is immersing shoppers in the world of “Stranger Things” through in-store activations and a...
GA4 Five Years On: Assessing the Evolution of Marketing Analytics
Five years after its launch in October 2020 and more than a year since Universal...
Five Key Drivers to Capture and Retain Audience Attention in Branding
Traditional volume-based marketing tactics, such as flooding audiences with ads and emails, no longer capture...
Google Updates Meridian to Enhance Marketing Budget Optimization
Google has introduced new features to Meridian, its open-source Marketing Mix Model (MMM), aimed at...