Articles
Adobe Increases Cannes Lions Investment to Engage AI-First Creators
Adobe has doubled its spending for its Cannes Lions presence in 2024 compared to last...
FIFA Invests Over $50 Million in Marketing to Boost Club World Cup Attendance
FIFA has spent more than $50 million on marketing to promote this summer’s Club World...
Apple’s Tor Myhren: AI Won’t Save Advertising, Human Creativity Remains Key
At the Cannes Lions Festival, Apple marketing executive Tor Myhren emphasized the enduring importance of...
Major Exchange to Delist 16 Cryptos; North America’s First Spot XRP ETF Launch Date Set; Shiba Inu Futures Activity Surges
OKX Plans to Delist 16 Cryptocurrency Trading Pairs OKX announced it will delist 16 trading...
Tabcorp Fined $4 Million for Illegal Spam Marketing to VIP Customers
Australia’s largest betting company, Tabcorp, has been fined over $4 million for violating spam laws...
Curaleaf Names Rahul Pinto President and Strengthens Marketing Leadership
Curaleaf Holdings, Inc., a global cannabis provider, has appointed Rahul Pinto as its new President....
10 Major Challenges CMOs Must Tackle in 2025 and Beyond
Chief Marketing Officers (CMOs) face a rapidly evolving landscape marked by economic pressures, emerging technologies,...
Open Letter to Cannes Lions: Elevate the Brand Experience & Activation Category
Marketers behind unforgettable moments at Cannes—from beaches and clubs to rooftops and water—are calling on...
CMOs Seek Practical AI Insights and Purpose-Driven Creativity at Cannes 2025
As the 2025 Cannes Lions Festival of Creativity approaches, marketing leaders emphasize the need for...
Adobe Introduces AI-Driven Suite to Revolutionize Customer Experience at Cannes Lions 2025
At Cannes Lions 2025, Adobe (Nasdaq: ADBE) unveiled a new suite of innovations that integrate...
Understanding Consumer Touchpoints to Enhance Marketing Impact
Consumer interactions with brands happen through a broad range of touchpoints, including websites, streaming videos,...
Snowflake and Acxiom Collaborate to Enhance Transparency and Control in Marketing Data
Snowflake and Acxiom have joined forces to create a cloud-native marketing solution powered by artificial...