Articles
Despite Record Spending, Advertising’s Impact Is Declining
Global advertising expenditure continues to rise, yet its effectiveness is waning. Forecasts predict ad spend...
To Set Your Brand Apart, Focus on Creating Shareable Moments of Joy
Business leaders constantly seek ways to make a lasting impact by analyzing consumer sentiment, tracking...
OpenAI Embraces Traditional TV Ads to Boost ChatGPT Brand Amid AI Market Confusion
OpenAI has launched a major brand campaign for ChatGPT using traditional television and outdoor advertising,...
DSW Unveils ‘Let Us Surprise You’ Brand Platform to Highlight In-Store Shopping Experience
Designer Shoe Warehouse (DSW) launched a new brand positioning called “Let Us Surprise You” on...
Rokid AI Glasses Garner $1M in Pre-Orders with Advanced Features Beyond Meta Ray-Bans
Rokid’s AI glasses have surpassed $1 million in pre-orders within 72 hours of launching a...
DSW Unveils ‘Let Us Surprise You’ Platform to Highlight Joy of In-Store Shopping
Designer Shoe Warehouse (DSW) launched a new brand positioning, “Let Us Surprise You,” focusing on...
Aldi’s Knock-Off Guinness Challenges Brand Loyalty Despite Marketing Power
Aldi’s private-label stout, Mulligans, has reportedly garnered positive taste reviews, with some claiming it surpasses...
Specialized CRM Platform Enables Restaurants to Harness Customer Insights
Restaurants often struggle to personalize customer experiences due to fragmented data. After over a decade...
Harry Styles’ Sexual Wellness Brand Shows Promise but Faces Pricing Challenges
Strong brand equity offers many benefits, including growth, price resilience, and customer loyalty. Yet, one...
Influencer Marketing Faces Measurement Challenges on Path to Becoming a True Media Channel
The creator economy is evolving into a media channel with growing ad budgets and marketing...
2025 Media Plan of the Year Awards Highlight Innovative Campaigns and Strategies
The 2025 Media Plan of the Year awards honor media agencies and brand planners who...
Columbia Sportswear Launches Bold ‘Engineered for Whatever’ Campaign Embracing Nature’s Unpredictability
Columbia Sportswear has unveiled Engineered for Whatever, a new campaign that breaks from traditional outdoor...