Articles
Media Buyers Scrutinize DSP Partnerships Amid Shifts in Ad Tech Landscape
Media buyers are reevaluating demand-side platform (DSP) partnerships as the ad tech ecosystem undergoes significant...
Media Buyers Reevaluating DSP Partnerships Amid Ad Tech Shifts
Media buyers are reconsidering their demand-side platform (DSP) partnerships amid ongoing changes in ad tech....
Media Buyers Reassess DSP Partnerships Amid Ad Tech Market Shifts
Media buyers at Digiday’s Programmatic Marketing Summit expressed a strong interest in re-evaluating their demand-side...
Media Buyers Reassess DSP Partnerships Amid Shifting Ad Tech Landscape
Media buyers at Digiday’s Programmatic Marketing Summit and a recent virtual town hall expressed a...
Media Buyers Seek Greater Transparency and Flexibility in DSP Partnerships
Media buyers are reconsidering their demand-side platform (DSP) partnerships amid ongoing changes in the ad...