Articles
IAS and DoubleVerify Launch Attention Measurement for Snapchat Ads
Integral Ad Science (IAS) and DoubleVerify have introduced new attention measurement tools for Snapchat ads,...
Reddit Introduces Automated Ad Optimization Tips in Ad Manager
Reddit has launched new automated ad optimization recommendations within its Ad Manager to help advertisers...
Alliant Acquires AnalyticsIQ to Enhance Its Data-Driven Marketing Platform
Alliant has announced the acquisition of data insights and analytics firm AnalyticsIQ to expand its...
Analytics Platform Highlights Bitcoin Stalling Below Key Resistance, Breakout Depends on Strong Fundamentals
Analytics platform Swissblock reports that Bitcoin (BTC) is struggling to surpass a major resistance level...
Navigating Paid Media Reporting and Attribution in Ecommerce
Global advertising spending has surpassed $1 trillion, with digital channels like search and social media...
Tracksuit’s $25 Million Raise Highlights Shift to Data-Driven Brand Growth
Brand-led growth is becoming the key competitive advantage in the 2020s, eclipsing the product-led strategies...