Articles
Coca-Cola Launches Personalized ‘Star Wars’ Campaign with Disney Collaboration
Coca-Cola is expanding its partnership with Disney through a new “Star Wars”-themed campaign featuring ads,...
Tripadvisor Adapts Strategy Amid Shifts in AI-Powered Search
Tripadvisor is adjusting its approach as generative AI reshapes the search landscape. While advertisers have...
YouTube Expands Brand Partnerships to Boost Revenue for Shorts Creators
YouTube is enhancing its internal brand partnership tools and collaborating with third-party creator monetization platforms...