Articles
Five Key Drivers to Capture and Retain Audience Attention in Branding
Traditional volume-based marketing tactics, such as flooding audiences with ads and emails, no longer capture...
To Set Your Brand Apart, Focus on Creating Shareable Moments of Joy
Business leaders constantly seek ways to make a lasting impact by analyzing consumer sentiment, tracking...
OpenAI Embraces Traditional TV Ads to Boost ChatGPT Brand Amid AI Market Confusion
OpenAI has launched a major brand campaign for ChatGPT using traditional television and outdoor advertising,...
DSW Unveils ‘Let Us Surprise You’ Brand Platform to Highlight In-Store Shopping Experience
Designer Shoe Warehouse (DSW) launched a new brand positioning called “Let Us Surprise You” on...
DSW Unveils ‘Let Us Surprise You’ Platform to Highlight Joy of In-Store Shopping
Designer Shoe Warehouse (DSW) launched a new brand positioning, “Let Us Surprise You,” focusing on...
Aldi’s Knock-Off Guinness Challenges Brand Loyalty Despite Marketing Power
Aldi’s private-label stout, Mulligans, has reportedly garnered positive taste reviews, with some claiming it surpasses...
Harry Styles’ Sexual Wellness Brand Shows Promise but Faces Pricing Challenges
Strong brand equity offers many benefits, including growth, price resilience, and customer loyalty. Yet, one...
2025 Media Plan of the Year Awards Highlight Innovative Campaigns and Strategies
The 2025 Media Plan of the Year awards honor media agencies and brand planners who...
Columbia Sportswear Launches Bold ‘Engineered for Whatever’ Campaign Embracing Nature’s Unpredictability
Columbia Sportswear has unveiled Engineered for Whatever, a new campaign that breaks from traditional outdoor...
Inside Merit Beauty’s Deliberate and Distinctive Marketing Strategy
Merit Beauty adopts a cautious and thoughtful marketing approach, emphasizing creativity beyond algorithm-driven trends. Founder...
Brands Leverage Labubu Dolls to Spark Viral Social Media Buzz
Several brands are capitalizing on the viral popularity of Labubu dolls to engage consumers on...
Coca-Cola Launches Personalized ‘Star Wars’ Campaign with Disney Collaboration
Coca-Cola is expanding its partnership with Disney through a new campaign inspired by the “Star...