Articles
2025 Media Plan of the Year Awards Highlight Innovative Campaigns and Strategies
The 2025 Media Plan of the Year awards honor media agencies and brand planners who...
Columbia Sportswear Launches Bold ‘Engineered for Whatever’ Campaign Embracing Nature’s Unpredictability
Columbia Sportswear has unveiled Engineered for Whatever, a new campaign that breaks from traditional outdoor...
Inside Merit Beauty’s Deliberate and Distinctive Marketing Strategy
Merit Beauty adopts a cautious and thoughtful marketing approach, emphasizing creativity beyond algorithm-driven trends. Founder...
Brands Leverage Labubu Dolls to Spark Viral Social Media Buzz
Several brands are capitalizing on the viral popularity of Labubu dolls to engage consumers on...
Coca-Cola Launches Personalized ‘Star Wars’ Campaign with Disney Collaboration
Coca-Cola is expanding its partnership with Disney through a new campaign inspired by the “Star...
Expensify Leverages ‘F1’ Movie Sponsorship to Drive Growth and Global Awareness
Expensify, the Portland-based financial management app, is capitalizing on its title sponsorship of the fictional...
Google Maps Introduces Subtle Gray Logo Update on Android and iPhone
Google Maps has updated its logo on both Android and iPhone, adopting a sleek gray...
Watchdog Urges Microsoft to Revise Copilot Advertising Claims
The Better Business Bureau’s National Advertising Division (NAD) has reviewed Microsoft’s advertising for its AI...
CMOs Seek Practical AI Insights and Purpose-Driven Creativity at Cannes 2025
As the 2025 Cannes Lions Festival of Creativity approaches, marketing leaders emphasize the need for...
Finely Tuned Launches Layers, a Creative Agency Focused on Authentic Brand-Culture Connections
Finely Tuned, the company behind notable Australian festivals and cultural events, has launched Layers, a...
Content Hustlers Rebrands as HSLR Creative Productions with Expanded Services
Creative production studio Content Hustlers has rebranded as HSLR Creative Productions, reflecting an evolved identity...
Hollywood’s Leading Marketing Campaigns of 2025
Studios, streamers, and record labels are expanding promotional partnerships to capture audience attention in a...