Articles
The Drum Awards for Marketing Americas 2025 Winners Announced
The Drum Awards for Marketing Americas 2025 revealed its winners, with the Grand Prix and...
Former IPG Executives Launch All&, a Comprehensive Marketing Agency
Two former Interpublic Group (IPG) executives, Jennifer Breithaupt and Suzanne Powers, have launched a new...
Former IPG Executives Launch All&, a Full-Service Marketing Agency
Two former Interpublic Group executives have joined forces to create All&, an ad agency that...
Publicis Plans to Feature a Real Lion as Influencer at Cannes; Mars CMO Shares Growth Strategy
Publicis Groupe intends to spotlight a live lion as an influencer during the upcoming Cannes...
Wyndham Launches Unified Campaign for All 25 Hotel Brands
Wyndham introduced a new multi-million dollar advertising campaign on Wednesday that promotes all 25 of...
Tracksuit’s $25 Million Funding Highlights the Rise of Brand-Led Growth
Brand-led growth is emerging as the key competitive advantage in the 2020s, replacing the product-led...
Tracksuit’s $25 Million Raise Highlights Shift to Data-Driven Brand Growth
Brand-led growth is becoming the key competitive advantage in the 2020s, eclipsing the product-led strategies...
Tracksuit’s $25 Million Raise Highlights Shift to Data-Driven Brand Growth
Brand-led growth is emerging as a key competitive advantage in the 2020s, replacing the product-led...