Articles

Poppi CMO Andy Judd Steps Down Following PepsiCo Acquisition
Jul 7, 2025

Poppi CMO Andy Judd Steps Down Following PepsiCo Acquisition

Poppi’s chief marketing officer, Andy Judd, has resigned, the brand confirmed to ADWEEK. The departure...

WhatsApp Introduces Centralized Campaigns, AI Support, and Voice Features for Businesses
Jul 7, 2025

WhatsApp Introduces Centralized Campaigns, AI Support, and Voice Features for Businesses

At the global Conversations conference in Miami, WhatsApp announced new features to enhance its business...

WhatsApp Introduces Centralized Marketing, AI Support, and Voice Features for Businesses
Jul 7, 2025

WhatsApp Introduces Centralized Marketing, AI Support, and Voice Features for Businesses

At the global Conversations conference in Miami, WhatsApp announced new features designed to enhance business...

WhatsApp Introduces Centralized Campaigns and AI Support for Businesses
Jul 3, 2025

WhatsApp Introduces Centralized Campaigns and AI Support for Businesses

At the global Conversations conference in Miami, WhatsApp announced new features aimed at enhancing its...

WhatsApp Introduces Centralized Campaigns, AI Support, and Enhanced Calling for Businesses
Jul 3, 2025

WhatsApp Introduces Centralized Campaigns, AI Support, and Enhanced Calling for Businesses

At its global Conversations conference in Miami, WhatsApp announced new features aimed at enhancing its...

JCPenney’s Revival Gains Momentum with Bold New Marketing Campaign
Jul 3, 2025

JCPenney’s Revival Gains Momentum with Bold New Marketing Campaign

JCPenney has struggled for over a decade, with revenues dropping from nearly $18 billion in...

Microsoft Confirms Phil Spencer Not Retiring Soon Amid Layoff Rumors
Jul 3, 2025

Microsoft Confirms Phil Spencer Not Retiring Soon Amid Layoff Rumors

Microsoft has denied rumors that Phil Spencer, CEO of Microsoft Gaming and head of Xbox,...

Vice Media Appoints Adam Stotsky as CEO to Lead Studio-Focused Turnaround
Jun 18, 2025

Vice Media Appoints Adam Stotsky as CEO to Lead Studio-Focused Turnaround

Vice Media has named Adam Stotsky, a veteran NBCUniversal marketing executive, as its new CEO....

Watchdog Urges Microsoft to Revise Copilot Advertising Claims
Jun 17, 2025

Watchdog Urges Microsoft to Revise Copilot Advertising Claims

The Better Business Bureau’s National Advertising Division (NAD) has reviewed Microsoft’s advertising for its AI...

Mars Selects Publicis After Extensive Agency Review
Jun 15, 2025

Mars Selects Publicis After Extensive Agency Review

Mars has chosen Publicis as its new agency partner following a comprehensive review process. Gülen...

Former IPG Executives Launch All&, a Comprehensive Marketing Agency
Jun 14, 2025

Former IPG Executives Launch All&, a Comprehensive Marketing Agency

Two former Interpublic Group (IPG) executives, Jennifer Breithaupt and Suzanne Powers, have launched a new...

WPP Clients Reevaluate Partnerships Following Mark Read’s Departure
Jun 14, 2025

WPP Clients Reevaluate Partnerships Following Mark Read’s Departure

Mark Read’s decision to leave WPP has prompted major clients to reconsider their relationships with...