Articles
Marketing’s Obsession With Declaring Its Own Demise
Public relations, advertising and branding are regularly declared obsolete, yet they continue to underpin how...
Pakistan Competition Commission Fines Mezan Beverages Rs150m Over Sting Lookalike
The Competition Commission of Pakistan (CCP) has fined Mezan Beverages (Pvt) Ltd Rs150 million for...
How IHG Marketing Chief Heather Balsley Carved a Path to the C-Suite
Heather Balsley’s first job was as a poultry butcher at a farmer’s market. She calls...
Google Updates Meridian to Enhance Marketing Budget Optimization
Google has introduced new features to Meridian, its open-source Marketing Mix Model (MMM), aimed at...
Should Your Brand Hire a Chief AI Officer?
Harvey emphasizes that the role of Chief Technology Officer (CTO) remains vital for building a...
Yotpo Lays Off 200 Employees Amid Shift to AI-Focused E-Commerce Strategy
Yotpo, the e-commerce platform, has laid off approximately 200 employees, representing 34% of its global...
12 Key Agency Reviews from McDonald’s to PayPal in 2024
The first half of 2024 saw significant activity in the advertising agency sector, marked by...
Apple Sues Apple Cinemas Over Trademark Infringement in San Francisco
Apple Inc. has filed a lawsuit against Apple Cinemas, a movie theater chain that recently...
Poppi CMO Andy Judd Steps Down Following PepsiCo Acquisition
Poppi’s chief marketing officer, Andy Judd, has resigned, the brand confirmed to ADWEEK. The departure...
WhatsApp Introduces Centralized Campaigns, AI Support, and Voice Features for Businesses
At the global Conversations conference in Miami, WhatsApp announced new features to enhance its business...
WhatsApp Introduces Centralized Marketing, AI Support, and Voice Features for Businesses
At the global Conversations conference in Miami, WhatsApp announced new features designed to enhance business...
WhatsApp Introduces Centralized Campaigns and AI Support for Businesses
At the global Conversations conference in Miami, WhatsApp announced new features aimed at enhancing its...