Articles
WhatsApp Introduces Centralized Campaigns, AI Support, and Enhanced Calling for Businesses
At its global Conversations conference in Miami, WhatsApp announced new features aimed at enhancing its...
JCPenney’s Revival Gains Momentum with Bold New Marketing Campaign
JCPenney has struggled for over a decade, with revenues dropping from nearly $18 billion in...
Microsoft Confirms Phil Spencer Not Retiring Soon Amid Layoff Rumors
Microsoft has denied rumors that Phil Spencer, CEO of Microsoft Gaming and head of Xbox,...
Vice Media Appoints Adam Stotsky as CEO to Lead Studio-Focused Turnaround
Vice Media has named Adam Stotsky, a veteran NBCUniversal marketing executive, as its new CEO....
Watchdog Urges Microsoft to Revise Copilot Advertising Claims
The Better Business Bureau’s National Advertising Division (NAD) has reviewed Microsoft’s advertising for its AI...
Mars Selects Publicis After Extensive Agency Review
Mars has chosen Publicis as its new agency partner following a comprehensive review process. Gülen...
Former IPG Executives Launch All&, a Comprehensive Marketing Agency
Two former Interpublic Group (IPG) executives, Jennifer Breithaupt and Suzanne Powers, have launched a new...
WPP Clients Reevaluate Partnerships Following Mark Read’s Departure
Mark Read’s decision to leave WPP has prompted major clients to reconsider their relationships with...
Click Rain Inc. Partner James Krueger Champions Balance, Humor, and Community
James Krueger, partner and chief marketing officer at Sioux Falls-based Click Rain Inc., leads with...
Mars Shifts $1.7 Billion Media Account from WPP to Publicis
Mars, one of the largest consumer packaged goods companies, is transferring its $1.7 billion media...