Articles
How Millennials Engage with Social Media and What Brands Need to Know
Millennials, born between 1981 and 1996, played a pioneering role in shaping social media culture....
How Millennials Engage with Social Media in 2025
Millennials, born between 1981 and 1996, are regaining attention for their pivotal role in shaping...
Understanding Consumer Touchpoints to Enhance Marketing Impact
Consumer interactions with brands happen through a broad range of touchpoints, including websites, streaming videos,...
Father’s Day Opt-Out Emails: Empathy or Marketing Strategy?
As Father’s Day approaches, many companies send opt-out emails allowing recipients to avoid marketing messages...
Reddit Reveals Growing Influence on Consumer Purchase Decisions
Reddit has released a report highlighting its expanding role in shaping consumer purchase behavior. Users...
Grey Goose Launches European-Inspired Campaign Featuring Zoe Saldaña to Combat Burnout
Grey Goose Vodka, a Bacardi Limited brand, will launch a global campaign starring actress Zoe...