Articles
To Set Your Brand Apart, Focus on Creating Shareable Moments of Joy
Business leaders constantly seek ways to make a lasting impact by analyzing consumer sentiment, tracking...
DSW Unveils ‘Let Us Surprise You’ Brand Platform to Highlight In-Store Shopping Experience
Designer Shoe Warehouse (DSW) launched a new brand positioning called “Let Us Surprise You” on...
DSW Unveils ‘Let Us Surprise You’ Platform to Highlight Joy of In-Store Shopping
Designer Shoe Warehouse (DSW) launched a new brand positioning, “Let Us Surprise You,” focusing on...
Aldi’s Knock-Off Guinness Challenges Brand Loyalty Despite Marketing Power
Aldi’s private-label stout, Mulligans, has reportedly garnered positive taste reviews, with some claiming it surpasses...
How Millennials Engage with Social Media and What Brands Need to Know
Millennials, born between 1981 and 1996, played a pioneering role in shaping social media culture....
How Millennials Engage with Social Media in 2025
Millennials, born between 1981 and 1996, are regaining attention for their pivotal role in shaping...
Understanding Consumer Touchpoints to Enhance Marketing Impact
Consumer interactions with brands happen through a broad range of touchpoints, including websites, streaming videos,...
Father’s Day Opt-Out Emails: Empathy or Marketing Strategy?
As Father’s Day approaches, many companies send opt-out emails allowing recipients to avoid marketing messages...
Reddit Reveals Growing Influence on Consumer Purchase Decisions
Reddit has released a report highlighting its expanding role in shaping consumer purchase behavior. Users...
Grey Goose Launches European-Inspired Campaign Featuring Zoe Saldaña to Combat Burnout
Grey Goose Vodka, a Bacardi Limited brand, will launch a global campaign starring actress Zoe...