Articles
How Marketing Leaders Expect AI to Reshape 2026
Ad Age surveyed 100 senior marketing and advertising leaders to understand how emerging technologies and...
How 100 Marketing Leaders Expect Advertising to Evolve by 2026
A group of 100 advertising and marketing leaders is outlining how they expect the industry...
How IHG Marketing Chief Heather Balsley Carved a Path to the C-Suite
Heather Balsley’s first job was as a poultry butcher at a farmer’s market. She calls...
Alliant Acquires AnalyticsIQ to Enhance Its Data-Driven Marketing Platform
Alliant has announced the acquisition of data insights and analytics firm AnalyticsIQ to expand its...
Snowflake and Acxiom Collaborate to Enhance Transparency and Control in Marketing Data
Snowflake and Acxiom have joined forces to create a cloud-native marketing solution powered by artificial...
Zeta Global CEO Explores Agentic AI’s Role in Personalized Marketing
David A. Steinberg, co-founder and CEO of Zeta Global, discusses how his company uses agentic...
Tracksuit’s $25 Million Raise Highlights Shift to Data-Driven Brand Growth
Brand-led growth is emerging as a key competitive advantage in the 2020s, replacing the product-led...