Articles
Alliant Acquires AnalyticsIQ to Enhance Its Data-Driven Marketing Platform
Alliant has announced the acquisition of data insights and analytics firm AnalyticsIQ to expand its...
Snowflake and Acxiom Collaborate to Enhance Transparency and Control in Marketing Data
Snowflake and Acxiom have joined forces to create a cloud-native marketing solution powered by artificial...
Zeta Global CEO Explores Agentic AI’s Role in Personalized Marketing
David A. Steinberg, co-founder and CEO of Zeta Global, discusses how his company uses agentic...
Tracksuit’s $25 Million Raise Highlights Shift to Data-Driven Brand Growth
Brand-led growth is emerging as a key competitive advantage in the 2020s, replacing the product-led...