Articles
IAS and DoubleVerify Launch Attention Measurement for Snapchat Ads
Integral Ad Science (IAS) and DoubleVerify have introduced new attention measurement tools for Snapchat ads,...
TikTok Advances AI-Driven Advertising with Enhanced Smart+ Features
TikTok is expanding the capabilities of its AI-powered advertising tool, Smart+, aiming to provide marketers...
Faceless Creators Gain Momentum in Influencer Marketing in 2025
Faceless creators are rapidly rising in popularity on social media and are attracting a growing...
Top 10 Spirits Brands Excelling on Social Media in 2025
The social media landscape for spirits brands has evolved significantly, with many exiting X (formerly...
PayPal Leverages Venmo Transactions to Boost Its Advertising Business
Retail media networks are gaining significant traction, attracting interest from financial institutions like Chase and...
PayPal Leverages Venmo Transactions to Expand Its Advertising Business
PayPal is enhancing its advertising capabilities by launching Transaction Graph, a new tool that segments...
PayPal Leverages Venmo Transactions to Enhance Its Advertising Business
Financial institutions are increasingly entering the retail media space, traditionally dominated by retail giants, with...
PayPal Leverages Venmo Transactions to Boost Its Advertising Business
Retail media networks continue to thrive, attracting financial institutions like Chase and Revolut. PayPal, active...
PayPal Leverages Venmo Transactions to Enhance Its Advertising Business
Retail media networks are experiencing rapid growth, attracting significant interest from financial institutions such as...
Media Buyers Seek Greater Transparency and Flexibility in DSP Partnerships
Media buyers are reconsidering their demand-side platform (DSP) partnerships amid ongoing changes in the ad...
PayPal Leverages Venmo Transactions to Boost Its Advertising Business
Retail media networks are experiencing rapid growth, attracting interest from financial institutions like Chase and...
Pinterest Strengthens Programmatic Ads with Amazon Veteran Chip Jessopp
Pinterest has appointed Chip Jessopp, formerly Amazon’s director of global accounts and North America ad...