Articles
PayPal Leverages Venmo Transactions to Boost Its Advertising Business
Retail media networks continue to thrive, attracting financial institutions like Chase and Revolut. PayPal, active...
PayPal Leverages Venmo Transactions to Enhance Its Advertising Business
Retail media networks are experiencing rapid growth, attracting significant interest from financial institutions such as...
Media Buyers Seek Greater Transparency and Flexibility in DSP Partnerships
Media buyers are reconsidering their demand-side platform (DSP) partnerships amid ongoing changes in the ad...
PayPal Leverages Venmo Transactions to Boost Its Advertising Business
Retail media networks are experiencing rapid growth, attracting interest from financial institutions like Chase and...
Pinterest Strengthens Programmatic Ads with Amazon Veteran Chip Jessopp
Pinterest has appointed Chip Jessopp, formerly Amazon’s director of global accounts and North America ad...
WPP Clients Reevaluate Partnerships Following Mark Read’s Departure
Mark Read’s decision to leave WPP has prompted major clients to reconsider their relationships with...
Snapchat Reveals Key Trends for Brands in New ‘Snapchat Generation’ Report
Snapchat has released its latest “Snapchat Generation” report, presenting insights into how users engage with...
Reddit Reveals Growing Influence on Consumer Purchase Decisions
Reddit has released a report highlighting its expanding role in shaping consumer purchase behavior. Users...
Wyndham Launches Unified Campaign for All 25 Hotel Brands
Wyndham introduced a new multi-million dollar advertising campaign on Wednesday that promotes all 25 of...
Grey Goose and Zoe Saldaña Promote European-Style Leisure in New Campaign
Grey Goose Vodka, owned by Bacardi Limited, is launching a global campaign featuring actress Zoe...
Zeta Global CEO Explores Agentic AI’s Role in Personalized Marketing
David A. Steinberg, co-founder and CEO of Zeta Global, discusses how his company uses agentic...
Paid Media Reporting for Ecommerce: Mastering Attribution Across Channels
Global advertising spending has exceeded $1 trillion for the first time, with digital channels—primarily search...