Articles
Wyndham Launches Unified Campaign for All 25 Hotel Brands
Wyndham introduced a new multi-million dollar advertising campaign on Wednesday that promotes all 25 of...
Grey Goose and Zoe Saldaña Promote European-Style Leisure in New Campaign
Grey Goose Vodka, owned by Bacardi Limited, is launching a global campaign featuring actress Zoe...
Zeta Global CEO Explores Agentic AI’s Role in Personalized Marketing
David A. Steinberg, co-founder and CEO of Zeta Global, discusses how his company uses agentic...
Paid Media Reporting for Ecommerce: Mastering Attribution Across Channels
Global advertising spending has exceeded $1 trillion for the first time, with digital channels—primarily search...
Tracksuit’s $25 Million Funding Highlights the Rise of Brand-Led Growth
Brand-led growth is emerging as the key competitive advantage in the 2020s, replacing the product-led...
Click Rain Inc. Partner James Krueger Champions Balance, Humor, and Community
James Krueger, partner and chief marketing officer at Sioux Falls-based Click Rain Inc., leads with...
Grey Goose Launches European-Inspired Campaign Featuring Zoe Saldaña to Combat Burnout
Grey Goose Vodka, a Bacardi Limited brand, will launch a global campaign starring actress Zoe...
Zeta Global CEO Discusses Agentic AI’s Role in Transforming Marketing
David A. Steinberg, co-founder and CEO of Zeta Global, highlights how agentic AI is reshaping...
Tracksuit’s $25 Million Raise Highlights Shift to Data-Driven Brand Growth
Brand-led growth is becoming the key competitive advantage in the 2020s, eclipsing the product-led strategies...
Tracksuit’s $25 Million Raise Highlights Shift to Data-Driven Brand Growth
Brand-led growth is emerging as a key competitive advantage in the 2020s, replacing the product-led...
Qantas to Shut Jetstar Asia Amid Rising Costs and Intense Competition
The Qantas Group announced it will cease operations of its Singapore-based low-cost carrier Jetstar Asia...
Mars Shifts $1.7 Billion Media Account from WPP to Publicis
Mars, one of the largest consumer packaged goods companies, is transferring its $1.7 billion media...