Articles
WPP Clients Reevaluate Partnerships Following Mark Read’s Departure
Mark Read’s decision to leave WPP has prompted major clients to reconsider their relationships with...
Snapchat Reveals Key Trends for Brands in New ‘Snapchat Generation’ Report
Snapchat has released its latest “Snapchat Generation” report, presenting insights into how users engage with...
Reddit Reveals Growing Influence on Consumer Purchase Decisions
Reddit has released a report highlighting its expanding role in shaping consumer purchase behavior. Users...
Wyndham Launches Unified Campaign for All 25 Hotel Brands
Wyndham introduced a new multi-million dollar advertising campaign on Wednesday that promotes all 25 of...
Grey Goose and Zoe Saldaña Promote European-Style Leisure in New Campaign
Grey Goose Vodka, owned by Bacardi Limited, is launching a global campaign featuring actress Zoe...
Zeta Global CEO Explores Agentic AI’s Role in Personalized Marketing
David A. Steinberg, co-founder and CEO of Zeta Global, discusses how his company uses agentic...
Paid Media Reporting for Ecommerce: Mastering Attribution Across Channels
Global advertising spending has exceeded $1 trillion for the first time, with digital channels—primarily search...
Tracksuit’s $25 Million Funding Highlights the Rise of Brand-Led Growth
Brand-led growth is emerging as the key competitive advantage in the 2020s, replacing the product-led...
Click Rain Inc. Partner James Krueger Champions Balance, Humor, and Community
James Krueger, partner and chief marketing officer at Sioux Falls-based Click Rain Inc., leads with...
Grey Goose Launches European-Inspired Campaign Featuring Zoe Saldaña to Combat Burnout
Grey Goose Vodka, a Bacardi Limited brand, will launch a global campaign starring actress Zoe...
Zeta Global CEO Discusses Agentic AI’s Role in Transforming Marketing
David A. Steinberg, co-founder and CEO of Zeta Global, highlights how agentic AI is reshaping...
Tracksuit’s $25 Million Raise Highlights Shift to Data-Driven Brand Growth
Brand-led growth is becoming the key competitive advantage in the 2020s, eclipsing the product-led strategies...