Articles
Pinterest Partners With Instacart to Enhance Ad Targeting and Enable Shoppable Ads
Pinterest and grocery delivery service Instacart have formed a partnership to improve ad targeting for...
24-Year-Old Entrepreneur Builds Dumpling Business with Six-Figure Monthly Sales
At 24, Si Yu Wei has transformed her early passion for sales into a thriving...
24-Year-Old Entrepreneur Builds 6-Figure Dumpling Business Through Hard Work and Persistence
Si Yu Wei’s entrepreneurial journey began at 16, selling snacks to classmates despite school rules....
AI Transforming Brand-Consumer Engagement Through Personalization
Artificial intelligence is reshaping how brands interact with consumers, moving beyond basic support to personalized,...
British TV Host Criticizes Sydney Sweeney’s Bathwater Soap as ‘Silly Marketing Nonsense’
British TV presenter Lorraine Kelly expressed skepticism over actress Sydney Sweeney’s marketing stunt of selling...
PayPal Leverages Venmo Transactions to Enhance Its Advertising Business
Financial institutions are increasingly entering the retail media space, traditionally dominated by retail giants, with...
Pinterest Partners with LTK to Broaden Product Listings
Pinterest announced a partnership with affiliate shopping platform LTK to automatically cross-post top-performing LTK image...
Reddit Reveals Growing Influence on Consumer Purchase Decisions
Reddit has released a report highlighting its expanding role in shaping consumer purchase behavior. Users...
Navigating Paid Media Reporting and Attribution for Ecommerce
Global advertising spending has surpassed $1 trillion, with digital advertising—especially search and social media—expected to...
Shopify Introduces USDC Stablecoin Payments for Merchants
Shopify is enabling merchants to accept payments in USDC stablecoin, simplifying cross-border transactions. This new...
Paid Media Reporting for Ecommerce: Mastering Attribution Across Channels
Global advertising spending has exceeded $1 trillion for the first time, with digital channels—primarily search...
Shopify Introduces USDC Stablecoin Payments for Merchants
Shopify is enabling merchants to accept payments in the USDC stablecoin, simplifying global transactions. This...