Articles
Retail Media in 2026: Ten Trends Reshaping the Market
Retail media is entering a more demanding phase in 2026. Retail media networks (RMNs) are...
From Tote Bags to Bakery Condoms: How Everyday Merch Became a Branding Tool
Branded tote bags, once a generic marker of eco-consciousness, have become a shorthand for taste,...
How Alicia Yoon Introduced Korean Skincare to the U.S. Through Influencer Education
Alicia Yoon founded Peach & Lily in 2012 to introduce Korean skincare to U.S. consumers...
Pinterest Partners With Instacart to Enhance Ad Targeting and Enable Shoppable Ads
Pinterest and grocery delivery service Instacart have formed a partnership to improve ad targeting for...
24-Year-Old Entrepreneur Builds Dumpling Business with Six-Figure Monthly Sales
At 24, Si Yu Wei has transformed her early passion for sales into a thriving...
24-Year-Old Entrepreneur Builds 6-Figure Dumpling Business Through Hard Work and Persistence
Si Yu Wei’s entrepreneurial journey began at 16, selling snacks to classmates despite school rules....
AI Transforming Brand-Consumer Engagement Through Personalization
Artificial intelligence is reshaping how brands interact with consumers, moving beyond basic support to personalized,...
British TV Host Criticizes Sydney Sweeney’s Bathwater Soap as ‘Silly Marketing Nonsense’
British TV presenter Lorraine Kelly expressed skepticism over actress Sydney Sweeney’s marketing stunt of selling...
PayPal Leverages Venmo Transactions to Enhance Its Advertising Business
Financial institutions are increasingly entering the retail media space, traditionally dominated by retail giants, with...
Pinterest Partners with LTK to Broaden Product Listings
Pinterest announced a partnership with affiliate shopping platform LTK to automatically cross-post top-performing LTK image...
Reddit Reveals Growing Influence on Consumer Purchase Decisions
Reddit has released a report highlighting its expanding role in shaping consumer purchase behavior. Users...
Navigating Paid Media Reporting and Attribution for Ecommerce
Global advertising spending has surpassed $1 trillion, with digital advertising—especially search and social media—expected to...