Articles

How Synthetic Customers Enhance Product Development and Market Testing
Jun 18, 2025

How Synthetic Customers Enhance Product Development and Market Testing

In industries dominated by a few key products, the success of new launches is critical....

Outfront Showcases Digital Out-of-Home Innovations at Cannes Lions
Jun 17, 2025

Outfront Showcases Digital Out-of-Home Innovations at Cannes Lions

Cannes Lions has evolved beyond a creative showcase to include significant participation from media companies...

AI Boosts Efficiency but Alone Cannot Solve Productivity Challenges
Jun 16, 2025

AI Boosts Efficiency but Alone Cannot Solve Productivity Challenges

Despite concerns over AI-driven job losses, proponents argue that artificial intelligence can enhance productivity for...

In Consumer AI, Speed and Momentum Define the Competitive Edge
Jun 12, 2025

In Consumer AI, Speed and Momentum Define the Competitive Edge

Building a competitive moat in consumer AI is challenging due to rapid advancements in foundational...

Magnetic Joy-Con Sticks in Development for Switch 2 Amid Drift Concerns
Jun 12, 2025

Magnetic Joy-Con Sticks in Development for Switch 2 Amid Drift Concerns

Recent teardown analysis by iFixit revealed that the Switch 2 Joy-Con sticks are built similarly...

Ripple President Highlights Regulatory Clarity as Catalyst for Crypto Innovation
Jun 11, 2025

Ripple President Highlights Regulatory Clarity as Catalyst for Crypto Innovation

At the XRPL Apex event in Singapore, Ripple President Monica Long identified regulatory clarity as...