Articles
Key SEO Lessons for Publishers in 2025
AI-driven search reshaped search engine optimization in 2025, cutting click-through rates and referral traffic while...
UK AI Safety Researcher Warns World May Lack Time to Prepare for Advanced Systems
The world may run out of time to prepare for the safety risks posed by...
Five Enterprise SEO and AI Trends That Will Shape 2026
Enterprise SEO is undergoing rapid change as search behavior fragments across traditional engines and a...
Google’s AI Health Summaries Criticised for Risky and Inaccurate Advice
Google’s AI-generated search summaries are serving misleading health information that experts say could put people...
Tripadvisor Adapts Strategy as AI Reshapes Search Habits
Tripadvisor is adjusting its approach amid shifts in search behavior driven by generative AI. Unlike...
Tripadvisor Adapts Strategy Amid Shifts in AI-Powered Search
Tripadvisor is adjusting its approach as generative AI reshapes the search landscape. While advertisers have...
Tripadvisor Adapts Strategy as AI Transforms Search Habits
Tripadvisor is rethinking its role in the evolving search landscape shaped by generative AI. Unlike...
Google Launches AI-Powered Search Mode in India
Google has introduced an AI mode for its search engine users in India. This new...
Apple Considers Acquiring Perplexity to Enhance AI Capabilities
Apple is reportedly exploring the acquisition of AI startup Perplexity to strengthen its artificial intelligence...
Google Introduces Real-Time AI Voice Conversations in Search
Google is testing Search Live, a feature that enables real-time voice conversations with its AI...
How Synthetic Customers Enhance Product Development and Market Testing
In industries dominated by a few key products, the success of new launches is critical....