Articles

Tripadvisor Adapts Strategy as AI Reshapes Search Habits
Jul 7, 2025

Tripadvisor Adapts Strategy as AI Reshapes Search Habits

Tripadvisor is adjusting its approach amid shifts in search behavior driven by generative AI. Unlike...

Tripadvisor Adapts Strategy Amid Shifts in AI-Powered Search
Jul 3, 2025

Tripadvisor Adapts Strategy Amid Shifts in AI-Powered Search

Tripadvisor is adjusting its approach as generative AI reshapes the search landscape. While advertisers have...

Tripadvisor Adapts Strategy as AI Transforms Search Habits
Jul 3, 2025

Tripadvisor Adapts Strategy as AI Transforms Search Habits

Tripadvisor is rethinking its role in the evolving search landscape shaped by generative AI. Unlike...

Google Launches AI-Powered Search Mode in India
Jun 24, 2025

Google Launches AI-Powered Search Mode in India

Google has introduced an AI mode for its search engine users in India. This new...

Apple Considers Acquiring Perplexity to Enhance AI Capabilities
Jun 23, 2025

Apple Considers Acquiring Perplexity to Enhance AI Capabilities

Apple is reportedly exploring the acquisition of AI startup Perplexity to strengthen its artificial intelligence...

Google Introduces Real-Time AI Voice Conversations in Search
Jun 18, 2025

Google Introduces Real-Time AI Voice Conversations in Search

Google is testing Search Live, a feature that enables real-time voice conversations with its AI...

How Synthetic Customers Enhance Product Development and Market Testing
Jun 18, 2025

How Synthetic Customers Enhance Product Development and Market Testing

In industries dominated by a few key products, the success of new launches is critical....