Articles
Amazon Eyes Q4 Growth with Aggressive DSP Expansion and Partnerships
Amazon is intensifying efforts to position its demand-side platform (DSP) as a major player for...
Amazon Aims to Expand DSP Reach in Q4 Following Strong Q3 Revenue
Amazon is intensifying its focus on promoting its demand-side platform (DSP) this holiday season, emphasizing...
Amazon Eyes Q4 Growth by Expanding Its DSP Beyond Its Own Inventory
Amazon is intensifying its push to position its demand-side platform (DSP) as a key tool...
Bayer’s Path to In-House Programmatic Drives Digital Sales Growth
Bayer’s senior director of digital media, Glenniss Richards, described the company’s move to bring media...
CTV Advertising Faces Growing Demand for Transparency and Direct Supply
Connected TV (CTV) advertising is entering a phase of heightened scrutiny, as buyers increasingly question...
Omnicom Launches Live Sports and Influencer Partnerships with Disney and Walmart
Omnicom is advancing its focus on live content through new partnerships with Disney and Walmart...
Media Buyers Scrutinize DSP Partnerships Amid Shifts in Ad Tech Landscape
Media buyers are reevaluating demand-side platform (DSP) partnerships as the ad tech ecosystem undergoes significant...
Media Buyers Reevaluating DSP Partnerships Amid Ad Tech Shifts
Media buyers are reconsidering their demand-side platform (DSP) partnerships amid ongoing changes in ad tech....
Media Buyers Reassess DSP Partnerships Amid Shifting Ad Tech Landscape
Media buyers at Digiday’s Programmatic Marketing Summit and a recent virtual town hall expressed a...
Media Buyers Reevaluate DSP Partnerships Amid Shifting Ad Tech Landscape
Media buyers at Digiday’s recent Programmatic Marketing Summit voiced a strong interest in reassessing their...
Media Buyers Seek Clarity as DSP Market Faces Shifts and Challenges
Media buyers at Digiday’s Programmatic Marketing Summit expressed interest in reassessing their demand-side platform (DSP)...
Media Buyers Seek Transparency in DSP Partnerships Amid Market Shifts
Media buyers are increasingly reviewing their demand-side platform (DSP) partnerships, aiming to allocate budgets to...